Brand in the retail sector
Retail and e-commerce compete at every touchpoint. Insights on how a store or online shop retains customers.
Articles in the section
- Retail
Retail: one customer, two channels, the same feeling
When customers shop online and then visit a store, they expect to encounter the same brand. This is the challenge of omnichannel consistency and how to address it from the root.
- Retail
A strong brand reduces reliance on paid advertising
When CAC continues to rise and floor fees hit 40–45%, a strong brand is the only way to turn off advertising while still generating orders.
- Retail
Point of sale: where the brand wins or loses
At the point of sale, customers decide in seconds. The principles of shelf and storefront identity help retail brands succeed before customers even pick up the product.
- Retail
Retail chain: standardize identity or open sales points first?
When a single store wants to expand into a chain, the question arises whether to brand first or open sales points first. This article analyzes the expert perspective for retail business owners.
- Retail
Turning off ads means no orders: a sign of lacking a brand
When stopping ads leads revenue to zero, it is not a budget issue. It is a sign that you are operating a sales machine, not a brand.