Brand in the retail sector
Retail and e-commerce compete at every touchpoint. Insights on how a store or online shop retains customers.
Retail: one customer, two channels, one feeling
When customers shop online and then visit the store, they expect to encounter the same brand. The challenge of omnichannel consistency and how to address it from the ground up.
retailStrong brands reduce reliance on paid advertising
When CAC continues to rise and floor fees reach 40–45%, a strong brand is the only way to stop advertising while still generating orders.
retailPoint of sale: where the brand wins or loses
At the point of sale, customers decide within seconds. The principles of identity at the shelf and storefront help retail brands succeed before customers even pick up the product.
retailRetail chain: standardizing identity or opening points of sale first
When a single store wants to expand into a chain, the question arises whether to build the brand first or open sales points first. An analysis from a professional perspective for retail business owners.
retailTurning off ads means no orders: a sign of lacking a brand
When ad spending stops, revenue drops to zero; this is not a budget issue. It indicates that you are operating a sales machine, not a brand.