Branding in the communication industry
Communication and creativity are industries where the brand is the voice. This is how Sinh Vũ views shaping identity for content creators.
Communication agencies stand out from the crowd of generalists
Communication agencies excel at branding for clients but let their own brand fade. This article analyzes how positioning can help escape the commodity trap.
mediaFaded brand agency, low fees, difficult clients
When a communication agency lacks a clear brand, every negotiation starts with price. This article analyzes why and how to escape.
mediaSkilled agency, faded brand
Agencies and communication professionals excel at building brands for clients but often neglect their own. This article analyzes why and how to escape that trap.
mediaFrom freelance to agency: identity that reflects capabilities
When a freelance group grows into an agency, the old identity no longer reflects true capabilities. This article analyzes why and what needs to be done.
mediaA good agency creates brands for clients, while their own brand remains dull.
Brand professionals often build excellent brands for clients but neglect their own. This article analyzes this paradox and how to overcome it.