Clients buy a point of view they cannot yet see, so they judge how you present it.
Management consulting sells something hard to picture. Sinh Vũ helps your method, presentations and reports come across clear, consistent and substantial.
Three things first: one sentence that says what you sell, a method that can be drawn, and a presentation template shared across the firm. Together they help clients understand and remember the intangible thing you sell.
Clients hear it once and can repeat it to someone else.
Three or four named steps, made into a diagram reused in every document.
Presentations, reports and proposals share one look no matter who makes them.
Clients of each kind look for something different, so what the brand has to prove differs too.
Their customersBusiness owners and boards who need a point of view to make a big decision.
Brand challengeTurn the point of view into a visible framework, so clients see the quality of thinking from the first meeting.
Their customersOperating directors and department heads who need concrete improvements in daily work.
Brand challengeShow how the method goes into real work, with diagrams and familiar examples.
Their customersIndividual leaders, or companies sending managers to learn.
Brand challengeLet people believe the session has a method, and is not just a motivational talk.
These are the places consulting firms tend to lose the next meeting, and expertise cannot save them.
Clients have to sit and listen to understand; the documents are dense text that is hard to remember.
Draw the method as a diagram of three or four steps, name each step and reuse it in every document.
Start from this problemEvery deck is rebuilt from scratch, polished in places and sloppy in others depending on who made it.
One shared presentation and report template, with a title page, a data page and a recommendation page ready to use.
Start from this problemConfidentiality agreements forbid naming clients, so the profile is left with self-praise.
Tell the problem and the approach anonymized when the client agrees, and let clients speak for themselves when they are willing.
Start from this problemMany articles but no running theme, so readers do not know whom to book.
Choose two or three core themes, each article leading to a way to book a meeting, all in one voice.
Start from this problemAt the First meeting stage. The client has heard the introduction and now looks at the presentation and the proposal. A proposal thinner than the pitch makes clients doubt the method as well.
Touchpoints are the places where clients read, watch or hear about the firm. You don't need to do everything at once. These five create most of the impression.
The first product of your thinking that clients see.
Clients keep them, pass them around the company and reread them often.
How many clients come to know the firm before booking a meeting.
Where many people at once see how the firm presents.
Attached when a client forwards the work to the decision maker.
Listed in the order to do them. A new firm can stop at step two or three; a firm with many people goes all the way.
Settle what the firm sells and what sets it apart from others in the field.
A name for the method and a shared voice for every article.
A mark, color and type that are tight and serious.
A shared presentation and proposal template.
A capability profile and a consulting report template.
Sinh Vũ has not yet published a project in the management consulting segment itself. The two below are the closest: a growth consultancy, and a document set that makes a hard job clear.
GrowSteak is the first agency in Vietnam to reach HubSpot Platinum Partner status, selling B2B companies the hardest thing there is: sustainable growth…
A growth consultancy needs a mark that says what it sells: closest to the problem of a consulting firm.
At the port, most of the cold energy from LNG is returned to the sea. ConnectLog saw in that discarded stream an entire value chain…
Strategy, language and a full document set to tell a complex job to the decision maker: the approach for a capability profile and reports.
The principles behind it
Lead with type, use few images and restrained color. Clients in this field read the name first, so it must stay legible at small sizes on letters and slides.
Yes, but not a page that lists services. It should have the method, the team, expert articles and a way to book a meeting.
Tell the problem and the approach anonymized when the client agrees, or let the client speak when they are willing. Never name clients or cite their figures on your own.
If clients search for the person, keep the personal name, but build a company brand too, so the team can win work when the founder is absent.
A title page, a problem page, a method page, a data page and a recommendation page, with a type grid and colors. Each person fills in content without rebuilding the layout.
It should have its own mark and document template for the program, still in the same family as the firm's brand, so participants recognize where they studied.
A few lines about the firm, your clients and what is holding you back is enough.