When advertising is restricted, the bottle has to tell its own story.
Wine, beer and spirits live on origin and craftsmanship, yet the law limits where you can tell that story. Sinh Vũ puts the story into the label, the gift box and the point of sale, so every one of your bottles reads as goods with a known source.
Three things: a bottle label that shows where it is made and who is responsible, a true origin story, and a polished gift set. Advertising is restricted, so these three carry most of the storytelling.
Name, place of production and responsible company readable at once, not hidden in small print.
Region, ingredients and method told briefly, with real photos.
Put the bottle in the box and it is already worth giving.
Beer, wine and traditional spirits are chosen for very different reasons.
Their customersYounger drinkers who like to try new things and choose by taste and by the brewer's story.
Brand challengeA face distinct enough that people remember the brewer's name, not just the beer style.
Their customersBuyers who want it with a meal or as a gift, and who read the label to judge how premium it is.
Brand challengeA label that conveys origin and character in a language people understand at a glance, without the cliché.
Their customersBuyers who want a gift or something for the home, and who often worry about goods with an unclear source.
Brand challengeWin back trust: a label that names the place and the responsible party, with packaging that matches the quality of the spirit.
These are the places wine and beer lose customers that the quality of the drink can't rescue.
The spirit is excellent, but the bottle and label look like goods of unknown origin, so buyers hesitate to give it as a gift.
A label that names the product, the place and the responsible company, with packaging that matches the quality of the spirit.
Start from this problemThe law limits advertising, so a new brand is left with only the label and the point of sale.
Put the story into the bottle label, the gift box and point-of-sale items.
Start from this problemA new box every Tet, and regulars can't tell which one is yours.
Keep one gift-box framework and change only the decoration each year.
Start from this problemA painstakingly made spirit looks like an ordinary one, so it gets compared with cheap goods.
Position on origin and craftsmanship, and show it consistently across label, box and photos.
Start from this problemAt the Check stage. Buyers turn the bottle over to find where it is made and who is responsible, to see whether it is the real thing.
Advertising is restricted, so direct touchpoints matter even more. These five carry most of the storytelling.
It is where buyers read the origin and decide whether to trust it.
Wine and beer are often bought as gifts, so the box sets the first impression.
Region, makers, method: real material to tell without advertising.
Glasses, trays and coasters at the venue are where the brand gets to show its name.
For spirits from 5.5 to under 15 degrees and for beer, Article 13 exempts the signage of the business premises from the outdoor restrictions.
In the order Sinh Vũ suggests doing them. A new brand can stop at step three and be ready to launch.
Choose whether to stand on origin or craftsmanship before drawing anything.
Name, mark, colors and type so every bottle shares one face.
Bottle labels and gift boxes, where most of the story lives.
How you name things, how you tell the origin and the words on the label.
Point-of-sale items and displays.
Sinh Vũ has not published a wine or beer project. The two below are the closest: a premium tea told through its land, and a highland specialty packed as a gift.
2018Hasmony is heritage tea from ancient tea trees hundreds of years old on the slopes of Suối Giàng, Yên Bái. As co-founder and creative director, Sinh Vũ built the positioning, identity…
Taking a product of the land to a high-end segment without the cliché: placing origin as the source of perceived value.
Hung Van's Black Thai delicacies leave the smoky kitchens of Nghia Lo for the shelf and the gift table. Sinh Vũ built a packaging system that keeps the woodsmoke…
A local specialty packed as a gift to take home: the same problem of local goods needing packaging at their true level.
The principles behind it
Advertising of spirits at 15 degrees or above is banned (Article 5, clause 7 of the 2019 Law on Prevention and Control of Harmful Effects of Alcohol). Spirits from 5.5 to under 15 degrees and beer from 5.5 degrees may not be advertised in cultural or sports programs or on outdoor media, except for the signage of the business premises (Article 13). Have your lawyer review the final version.
Goods sold on the domestic market must carry, in Vietnamese, the product name, the name and address of the responsible organization and the origin, plus mandatory content specific to each product group (Article 10 of Decree 43/2017/ND-CP, as amended by Decree 111/2021/ND-CP). The design should leave room for this from the start.
Avoid grains, hop flowers and foamy mugs, since almost every brand uses them. Sinh Vũ looks for a distinct detail in the brewer's own story and tests it at small label size.
Make the label clear about the name, the place of production and the responsible company, then bring the packaging up to the quality of the spirit. Customers trust what they can see of the source, not what they read in praise.
Keep the box framework and change the decoration. Regulars recognize the box, and each year still has something new.
A few lines about the kind of drink, where it is made and what is holding you back is enough. Sinh Vũ reads it and replies within one working day.