Expertise in video and animation
How to ensure that the design serves the strategy, not just looks good. The knowledge repository provides a basis for you to make the right decisions before starting.
How to ensure that the design serves the strategy, not just looks good. The knowledge repository provides a basis, helping you understand the options and trade-offs before starting.
Is it worth making a video at this time?
7/7 articlesBranch opens by helping clients reflect on whether this is the right time to allocate budget for video, or if foundational elements are lacking, making the video meaningless. Answer this before discussing format or price.
What business problem does the video address, or is it just because you see competitors doing it?
Before hitting record, answer one question: what behavior or perception of the customer does this video change? If you don’t have an answer yet, it’s not time to make the video.
Xem →Is it worth making a video at this time?Without an identity system, should we create a video?
Sinh Vũ explains why videos without brand identity and voice feel disjointed and fail to build memory.
Xem →Is it worth making a video at this time?When static images perform better and are cheaper than video
Not every need requires video. Sinh Vũ helps you realize when a set of still images works better, faster, and cheaper than a fully produced video.
Xem →Is it worth making a video at this time?How to measure the success of a video
Views are not a measure of a video's success. Sinh Vũ guides how to choose the right metrics for goals, from brand awareness to real conversion.
Xem →Is it worth making a video at this time?Without a distribution plan, is creating a video worth the cost?
A good video without a distribution plan and push budget is largely a waste. Sinh Vũ explains why and what should be done first.
Xem →Is it worth making a video at this time?A good video or a video content system: which to choose?
Are you looking for a video for a specific occasion, or do you need a long-term continuous presence? This question determines the entire investment and approach.
Xem →Is it worth making a video at this time?How long before the launch should video production start?
Schedule backwards from the launch date to know how many weeks are needed for individual videos or a full campaign, and which steps cannot be cut.
Xem →Choose the presentation method.
7/7 articlesBranch helps clients decide on the right video format for their product and message: live-action, animation, motion graphics, a combination, or using video generation tools. This decision largely influences costs and time.
Is my product suitable for filming real people or for animation?
Guidelines for choosing between live-action video and animation based on product nature, trust goals, and budget, not following trends.
Xem →Choose the presentation method.When to choose motion graphics instead of filming
Motion graphics and filming serve two different purposes. This guide helps you determine the right direction before starting production.
Xem →Choose the presentation method.Should we mix live action with animation in the same video?
Combining live-action and animation can tell a more complete brand story, but only when each form plays to its strengths. Sinh Vũ shares when to mix and when not to.
Xem →Choose the presentation method.Choose 2D or 3D animation for brand videos.
2D and 3D differ not only in style but also in cost structure and production time. Sinh Vũ helps you finalize the right direction before entering production.
Xem →Choose the presentation method.Is the automated video generation tool sufficient?
Sinh Vũ analyzes directly when to use video generation tools from text and when not to fully delegate, so you don't waste money on generic clips that don't reflect your brand quality.
Xem →Choose the presentation method.Choose an image style that fits the brand and is timeless.
Guidelines for selecting the visual style for brand videos: consistent with positioning, not chasing fleeting effects.
Xem →Choose the presentation method.Should video content be cinematic or shot raw for more reliability?
Analyze when to choose a cinematic style, when to shoot in a raw, realistic manner, and why the answer depends on the distribution channel rather than aesthetic preference.
Xem →Duration, quantity, and channel
7/7 articlesBranch answers questions about quantity and format: how many videos are needed, how long each video should be, what aspect ratio to use for each channel, and how reusable a single shoot can be. This is where the budget can easily inflate if not finalized early.
How long should the video be for each release channel?
There is no golden number for video length. Sinh Vũ guides how to determine duration based on the release channel and business objectives, avoiding the mistake of fitting one version everywhere.
Xem →Duration, quantity, and channelHow many videos does a campaign need to be sufficient?
The number of videos is not a predetermined figure but should be derived from goals, the number of channels, and the distribution plan. Sinh Vũ helps you determine the right number.
Xem →Duration, quantity, and channelHow many video copies can be cut in one production?
From a shoot, you can produce horizontal, vertical, square versions, and various lengths, but only if the cutting intention is declared before shooting.
Xem →Duration, quantity, and channelIs a 9:16 horizontal, vertical, or square version needed, and do we need to start from scratch?
Choose the video ratio based on where the video will be displayed, not based on habit. Sinh Vũ explains when to use 9:16, 16:9, 4:5, and 1:1, along with how to avoid having to start over.
Xem →Duration, quantity, and channelThe first three seconds determine how much the video lives or dies
The first few seconds are where viewers decide to stay or scroll past. Sinh Vũ explains the mechanism, common mistakes, and how to design an intentional opening line.
Xem →Duration, quantity, and channelYou should invest the budget in one main video or divide it into several short clips.
It's not about choosing one of two. Sinh Vũ guides how to allocate video budgets according to goals, channels, and the actual capabilities of the business.
Xem →Duration, quantity, and channelReleasing content consistently is better than doing it all at once.
Analyze when to release content monthly, when to batch releases, and how to separate production rhythm from release rhythm to avoid interruptions.
Xem →Do it yourself or hire, how to hire.
8/8 articlesBranch about operational models: building an in-house team, hiring freelancers, renting a studio, or a network of content creators (UGC). Includes the big question of whether to hire for each task or sign a retainer, and who will hold the creative direction.
Self-shoot with a phone or hire a professional team
It's not the equipment that determines the quality of brand videos, but the role of that video. This guide helps you clarify your approach before hitting the record button.
Xem →Do it yourself or hire, how to hire.When to maintain an in-house video team instead of outsourcing
Not every business needs an in-house video team. Sinh Vũ helps you determine when having one in-house is truly worthwhile, and when a hybrid model is the more sensible choice.
Xem →Do it yourself or hire, how to hire.Hire a freelancer or studio for brand video.
Freelancers are flexible and cost less. Studios handle the entire process and maintain consistency. Choose based on the importance of the video, not just the price.
Xem →Do it yourself or hire, how to hire.When is a network of content creators (UGC) more suitable than a structured studio?
The content creator network and structured studio serve two different goals. This article helps you understand when to use each and why UGC should not bear the responsibilities of the studio.
Xem →Do it yourself or hire, how to hire.Hire for individual tasks or sign a retainer for video work.
It's not always advisable to sign long-term contracts. Sinh Vũ analyzes when to hire for specific tasks and when a retainer is worth the investment.
Xem →Do it yourself or hire, how to hire.Who holds the creative direction role to ensure multiple videos have a consistent voice
If you want multiple videos to sound like they come from the same brand, you need a creative director role to maintain the voice, color palette, and rhythm throughout. This article helps you understand who that role is and how it should be organized.
Xem →Do it yourself or hire, how to hire.The founder or actor appearing in the brand video
Founders appearing on camera build trust quickly, while actors provide control and polish. This guide helps you choose correctly according to the message and context.
Xem →Do it yourself or hire, how to hire.Is a set of templates and rules needed for the internal team to create videos later?
After outsourcing video production, can the internal team take over? Sinh Vũ explains what a motion template is, when it's needed, and how to hand it over for long-term use.
Xem →Costs, quotes, and terms
7/7 articlesBranch helps clients read the numbers correctly and avoid contract traps: what the price fluctuates based on, what is included and excluded in the quote, rights for music and voiceover, number of revisions, and commitments that should not be trusted.
What factors does the price of a video depend on?
The cost of video is not based on the number of minutes but on the workload of the three production stages. Sinh Vũ explains each factor so you do not ask the wrong questions when budgeting.
Xem →Costs, quotes, and termsWhat does the video quote include and which items are likely to incur additional costs?
Understand the scope of the video quote before signing the contract: what items are typically included, what is often overlooked, and how to protect your budget.
Xem →Costs, quotes, and termsBackground music and voiceover: who holds the copyright, can it be reused?
Music and voiceovers are never sold outright for unrestricted use everywhere, unless the contract specifies. Sinh Vũ explains how licenses work and when you need to purchase additional rights.
Xem →Costs, quotes, and termsHow many video review rounds should you finalize to avoid endless revisions?
A guide to determining a reasonable number of review rounds in video contracts, correctly defining what a round is, and how to set approval gates by phase to avoid costly revisions.
Xem →Costs, quotes, and termsAfter the handover, will I receive the original file for future edits?
If you want to receive After Effects, Premiere project files, or raw footage, you must specify this in the contract from the beginning. This article helps you understand what to include, when it's necessary, and when it isn't.
Xem →Costs, quotes, and termsWhy the promise of creating a viral video is a sign to avoid
No one can master virality. Any unit that confidently promises to create viral videos is often hiding a lack of strategic thinking. Sinh Vũ explains why and what goals you should set instead.
Xem →Costs, quotes, and termsDistribute the budget for video production and advertising.
There is no fixed golden ratio. Sinh Vũ helps you understand the factors that determine the appropriate ratio for each specific campaign.
Xem →By industry
7/7 articlesBranch gathers clear differences by industry, as although they are all videos, technology, food, and direct-to-consumer retail require very different approaches in terms of format, rhythm, and budget.
Explainer video for abstract technology features.
Guide to creating explainer videos for technology products: choose visual metaphors, script structure, and appropriate length for each platform.
Xem →By industryCulinary: brand film or seasonal short clip?
Restaurant and food chain owners often wonder whether to invest in long brand films or short seasonal clips. Sinh Vũ explains how to effectively use both.
Xem →By industryD2C: Building a content machine that produces video consistently every week.
For D2C retail, consistency is more important than grandeur. Sinh Vũ guides how to build a modular video production system to maintain weekly rhythm without exhausting the team.
Xem →By industryLarge project real estate: videos that are both elegant and sellable
A large project requires both layers: cinematic films to create desire and real-life videos to build trust. Sinh Vũ explains when to use each approach and the pitfalls to avoid.
Xem →By industryHow should lecture and course introduction videos be approached?
Two types of educational videos, two different purposes, two separate sets of rules. Sinh Vũ points out how to clearly separate and correctly handle each type.
Xem →By industryFinance and B2B: visualizing data to gain viewer trust
In finance, a clean layout and predictable motion are signals of trust. Sinh Vũ shares how to use motion graphics to guide viewers through data and processes without causing overload.
Xem →By industryTravel: conveying the emotions of a destination without falling into promotional clichés.
How can travel videos evoke emotions in viewers without falling into the trap of soulless drone footage or clichéd promotions? Sinh Vũ guides you on how to tell the story of a destination through real people and clear emotional experiences.
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