What does Sinh Vũ do and not do in digital products?
Clearly understanding which parts belong to Sinh Vũ and which belong to your technical team helps assign the right people to the right tasks from the very beginning.
Sinh Vũ handles design: researching experience, flows, wireframes, complete interfaces, design systems, and specifications for your development team. Sinh Vũ does not take on foundational technical aspects: backend (servers and data processing), databases, infrastructure, or complex system integrations. This boundary is clearly stated from the beginning so you can match with the right partners and avoid gaps during the project.
- Your team already has programming capabilities and can build it themselves, choosing Sinh Vũ only for interface design.
- needs a bridge between design intent and the technical team, selecting designs with coordination
- Clearly define the scope from the beginning when the project involves multiple parties.
- Expecting Sinh Vũ to design while also building a complex backend.
- the product has deep technical aspects like banking or ERP requiring specialized software companies
Sinh Vũ designs the experience and interface for digital products, then hands it off neatly to the development team. The foundational technical aspects are not within Sinh Vũ's scope. Stating this clearly is not a limitation of capability, but a way for you to match the right people to the right tasks and avoid gaps during the project.
The Sinh Vũ receives
Sinh Vũ operates at the experience and design layer, including:
- User experience research: interviews, journey mapping, identifying pain points.
- Design user flow: outline how users navigate through each step in the product.
- Wireframe (raw interface structure): a sketch of the screen layout before implementing the actual interface.
- Complete interface design: colors, typography, layout, states, transition effects
- A design system: a consistent, reusable component library for the entire product.
- Deliverable specifications: detailed descriptions of behavior, dimensions, and conditions for the development team to accurately realize the intent.
All of this is done meticulously by Sinh Vũ and delivered fully, along with coordination with the technical team during the setup if the project requires.
The Sinh Vũ does not accept
Sinh Vũ is not a software company, so does not commit to the following parts:
- Backend (server, business logic processing behind the interface)
- Database: design, optimize, operate
- Infrastructure: server, cloud, system security.
- Integration of complex systems: bank payment gateways, ERP, heavy real-time systems.
- Platform performance: loading speed, load capacity, optimization of technical algorithms.
- The commitment to specific business metrics: conversion rates, revenue from products, as these figures depend on many factors beyond the interface.
A good product solution arises from the collaborative give-and-take between design and engineering, not from one-way request passing.
Marty Cagan, INSPIRED and EMPOWERED
For this reason, Sinh Vũ's role is to design and coordinate closely, not to replace the programming team.
Two collaboration models in practice.
Model 1: Sinh Vũ only designs, your team builds. Suitable when your programming team has sufficient capability and only needs to receive design files along with specifications to start building right away. Sinh Vũ delivers succinctly, and the technical team implements it independently.
Model 2: Sinh Vũ designs while coordinating throughout the building process. Suitable when a strong connection between design intent and the technical team is needed: Sinh Vũ participates in reviews, answers developers' questions, and adjusts designs when facing real technical limitations. This role is referred to by Sinh Vũ as a coordinating creative director, not a programmer.
Clearly define which model from the very beginning so both parties know each other's expectations and no one overlaps.
Common mistakes when not defining the scope
- Expecting Sinh Vũ to design while also building the backend, leading to role confusion midway through the project.
- Do not finalize who is responsible for technical aspects from the beginning; gaps between parties may be discovered only during implementation.
- Considering the handover of design files as complete, overlooking the coordination needed for the dev team to understand the intent correctly and handle exceptions properly.
- Integrating Sinh Vũ into projects requiring deep technical expertise like banking or ERP without accompanying specialized software partners.
- Expecting Sinh Vũ to commit to conversion numbers or revenue, which depend on strategy, pricing, operations, and many factors beyond the interface.
The viewpoint of Sinh Vũ
Sinh Vũ's true strength lies in transforming strategy and branding into a clear, beautiful, and consistent digital experience, then handing it off neatly to the development team with comprehensive specifications and design assets. This is what Sinh Vũ does best and is committed to delivering quality.
The foundational technical part belongs to your team or a specialized software partner. Being honest about this boundary is how Sinh Vũ maintains quality and reputation, rather than taking everything and doing a poor job on non-specialized parts.
When you clearly know who does what, the project runs smoother, there are fewer role disputes, and the final product aligns better with the intended vision.
Decision checklist
Topic: What does Sinh Vũ do and not do in digital products? Sinh Vũ handbook, sinhvu.com
Select each item you find appropriate, then print or save as PDF to take with you.
If you have marked most of the signs above, this is the time to discuss in more detail. Sinh Vũ can help you review and propose a direction.
References
Sinh Vũ P1 service policy (Boundaries), internal documentation. Marty Cagan, INSPIRED and EMPOWERED (books, original English versions).
Frequently asked questions
Can Sinh Vũ do both design and programming at the same time?
No. Sinh Vũ is an experience design studio, not a software company. The interface and flow are carefully crafted and delivered in full. The backend and infrastructure require your own programming team or a software partner. Combining both sides correctly will yield a better product than one side trying to do it all.
After Sinh Vũ hands over the design, will my dev team understand and implement it correctly?
The deliverables from Sinh Vũ include specifications (detailed descriptions of behavior and state), design assets (well-structured Figma files), and guidelines sufficient for the dev team to accurately implement the design intent. If the project requires closer collaboration, Sinh Vũ will work with the technical team during the implementation process. This needs to be clearly established from the beginning so both sides understand each other's expectations.
If my product needs to integrate banking or handle heavy data, what about that?
The in-depth technical part belongs to the expertise of the specialized software company, not Sinh Vũ. Sinh Vũ can still design the experience and interface for that product, but the integration and infrastructure require the right technical team. Clearly defining who does what before starting is a crucial step.