Expertise in digital experience
User interface and experience design (UI/UX) determines whether customers stay or leave, understand or get lost, commit or drop off midway. A knowledge base is available to help you make the right decisions before starting.
The design of digital interfaces and experiences (UI/UX) determines whether customers stay or leave, understand or get lost, commit or drop off midway. A knowledge base with references helps you understand the options and trade-offs before starting.
Experience platform.
7/7 articlesWhat is digital experience, and when is it worth investing in?
When is it necessary to invest in user experience?
It's not always advisable to invest deeply in digital experiences. Sinh Vũ helps you identify the right timing to avoid wasting budget.
Xem →Experience platform.What is digital experience for a brand?
Digital experience is not just about a beautiful interface. It encompasses the entire perception of customers across all online touchpoints, where the brand promise is validated by real actions.
Xem →Experience platform.How UX and UI are different
UI is the interface that customers see and interact with. UX is the entire journey and experience. These are two different aspects that need to work together.
Xem →Experience platform.What measures good experience?
Good experience is not just subjective. This article guides you in selecting the right metrics linked to your goals instead of measuring everything and not knowing what to do with the data.
Xem →Experience platform.Investing in experience up to where is enough
There is no common number for every business. Sinh Vũ guides you in determining an appropriate investment level for the experience based on the stage and actual bottlenecks.
Xem →Experience platform.Experience for websites or digital products, what’s the difference?
Websites and repeat-use digital products require two completely different experience focuses. Understanding this correctly allows for proper investment.
Xem →Experience platform.When is there no need to worry about digital experience
Without real customers and data, refining the experience is just guesswork. Sinh Vũ helps you know when to postpone and when to maintain a minimum baseline.
Xem →Information architecture and flow
7/7 articlesOrganize content and flow the way customers think.
Organize content the way customers think
Correct information architecture is the architecture that aligns with how customers think, not with the internal organizational chart. This page helps you decide how to group and name content for the website.
Xem →Information architecture and flowDesign a flow leading to action.
A good flow is not about adding persuasion, but about addressing the exact point where the customer hesitates. Sinh Vũ guides you on how to build a purposeful flow from entry point to conversion.
Xem →Information architecture and flowNavigation and menus should be easy.
When to use horizontal menus, vertical menus, or a hamburger menu? Sinh Vũ explains the principles for choosing the right navigation style so customers can find what they need and businesses can be seen.
Xem →Information architecture and flowHow many steps in a flow are sufficient?
There is no golden number for all workflows. Sinh Vũ guides how to determine the correct number of steps by reviewing whether each step is truly necessary.
Xem →Information architecture and flowWhere should the homepage guide visitors?
The homepage is not the place to finalize everything. Its job is to quickly answer who the business is, what it does, and then guide visitors to the right branch they need.
Xem →Information architecture and flowSearch and filter when needed
Search boxes and filters are not default features that must be included. Sinh Vũ helps you decide when to add them and when they are not needed.
Xem →Information architecture and flowReduce cognitive load for customers in the digital experience.
Cognitive load is the amount of mental effort the interface requires from customers. This article helps you understand how to lighten that burden so customers can understand quickly and proceed without getting stuck.
Xem →Interface and interaction
7/7 articlesPrinciples of interface and interaction design.
Principles of good interface design
A good interface is not the most beautiful but the easiest to understand. Sinh Vũ presents a set of foundational principles that have been validated for you to review any screen before discussing aesthetics.
Xem →Interface and interactionWhy is consistent interface important?
Consistent interfaces help customers use their existing knowledge instead of having to relearn each screen. Sinh Vũ explains when to maintain consistency and when exceptions are allowed.
Xem →Interface and interactionStatus and feedback when customers interact.
Every time a customer clicks, selects, or submits, the interface must respond immediately. Sinh Vũ explains why a lack of feedback can lead to lost orders and how to design a complete set of states.
Xem →Interface and interactionDesigning buttons and calls to action
A good button must look clickable, be large enough to hit, and clearly state what will be received by clicking. Sinh Vũ shares principles for button design and calls to action for corporate websites.
Xem →Interface and interactionMake the form easy to fill out.
A form is where customers are most likely to give up. Sinh Vũ shares design principles for forms that help customers complete them instead of leaving.
Xem →Interface and interactionUse motion at the right moments in digital design.
Motion in interfaces helps customers understand states and actions, but it can easily become a nuisance if used inappropriately. This guide helps you decide when to use it and when to omit it.
Xem →Interface and interactionMinimalist or feature-rich: how to choose for the digital interface.
It's not about choosing one over the other. Sinh Vũ explains how to prioritize correctly on the interface without losing the capabilities your customers need.
Xem →Usability and accessibility
7/7 articlesUsability, accessibility, user testing.
User testing: when to do it
Practical guidelines for business owners to decide whether to conduct user testing, whether to test early or late, and how many people are needed.
Xem →Usability and accessibilityWhy accessibility matters.
Accessibility is not just for people with disabilities. Understand this correctly to decide whether to incorporate it into the project from the beginning.
Xem →Usability and accessibilityCommon practical mistakes on brand websites
Most usability issues do not come from a lack of features but from making customers think and do too much. Sinh Vũ highlights the most common recurring errors and how to recognize them.
Xem →Usability and accessibilityMobile-first design: should you or not?
Mobile-first is not just a technical trend. It is a strategy that forces you to choose the core elements of the brand before doing anything else.
Xem →Usability and accessibilityHow speed and performance affect the experience.
Speed is not purely a technical matter. Slow pages and choppy interfaces lose customers before they can see the content, directly affecting search rankings.
Xem →Usability and accessibilityMeasuring digital experience by data or sentiment
Quantitative data tells you what and how much, qualitative observations tell you why. Good measurement combines both around a clear objective framework.
Xem →Usability and accessibilityWhen to conduct A/B testing
A/B is not always the answer. Sinh Vũ helps you know when to use it and when to choose a different approach.
Xem →From design to product
6/6 articlesPrototype, deliverables, design system in practice.
Create a prototype to do what
A prototype is not meant to be beautiful, but to test design hypotheses before costly programming. Sinh Vũ explains when to use a rough model and when to use a refined model, along with common pitfalls to avoid.
Xem →From design to productHandover design to programming smoothly
A smooth handover is not about tossing beautiful design files over a fence. It is about translating design into a common language for programming to implement correctly from the start.
Xem →From design to productThe design system in practical operation
The design system is not a showcase document but an operational tool. Understand when to invest, when it’s not necessary, and how to ensure the system truly thrives.
Xem →From design to productCollaboration between designers and developers.
Design and development coordination is not a one-time handover, but a continuous collaboration from the beginning to the end of the project. Sinh Vũ shows how to organize so that both sides do not work in two silos.
Xem →From design to productMaintain consistency as the product grows.
When the product expands across multiple teams and platforms, consistency cannot be maintained on its own. Sinh Vũ shows how to manage the design system as a living product to prevent drift.
Xem →From design to productHiring a studio or doing it yourself for digital experiences.
When to hire a studio for digital experience design, when to build an internal team, and when a hybrid model is the most practical choice.
Xem →Designing digital products
7/7 articlesDesigning apps, SaaS, dashboards: when is it necessary and how does it differ from websites?
When is a separate digital product design needed, not just a website?
Distinguish when a business needs an app, SaaS, or a dedicated dashboard, and when a website is sufficient. Sinh Vũ helps you decide the right type before designing.
Xem →Designing digital productsHow does mobile app design differ from web design?
A mobile app is not a scaled-down website. Understanding the differences helps you make the right decisions before ordering design.
Xem →Designing digital productsDesign for SaaS and multi-screen tools
When a product has multiple screens and is still expanding, the design system is not a luxury but a lever. Sinh Vũ explains the right approach for SaaS and internal tools.
Xem →Designing digital productsDashboard and data control panel design
A good dashboard helps viewers grasp the situation at a glance. Sinh Vũ shares how to design a data dashboard that is targeted and user-focused.
Xem →Designing digital productsThe onboarding flow brings new users into the digital product.
Good onboarding is not just a series of attractive screens, but the shortest path to help newcomers reach the moment they see value. Sinh Vũ shares how to design this flow correctly.
Xem →Designing digital productsHow digital product design and brand design work together
The brand shapes perception, while digital products shape usage. These two need to speak with one voice so that users do not feel a disconnect when transitioning from the touchpoint to the inside.
Xem →Designing digital productsWhat does Sinh Vũ do and not do in digital products?
Sinh Vũ designs the experience, interface, and design system for digital products, then hands it off neatly to the development team. The foundational technical aspects are not within Sinh Vũ's scope, and this boundary is stated clearly from the start.
Xem →By industry
6/6 articlesDigital experience tailored to the industry.
Digital experience for e-commerce: what to prioritize first?
For e-commerce websites, a beautiful homepage does not generate orders. This article helps you identify the right areas to invest in to truly increase conversions.
Xem →By industryDigital experience for SaaS and software
Onboarding, progressive disclosure, and marketing site for SaaS products: how to lead users to value early instead of making them go through the entire guide before they can use it.
Xem →By industryDesigning digital experiences for education and training
The educational page has two distinct tasks: to persuade learners to enroll and to keep them engaged throughout the program. Sinh Vũ explains how to separate and build each part correctly.
Xem →By industryDigital experience for finance and services
In finance and services, trust is not just a bonus; it is the foundation. Sinh Vũ identifies the design priorities in the correct order so that customers are willing to share money and sensitive information.
Xem →By industryDigital experience for content and media sites
For content and media websites, the product is the reading material. Sinh Vũ helps you design a clean reading experience, clear navigation, and a revenue model that does not hinder new customers.
Xem →By industryDigital experience for small businesses: where to start?
Small businesses do not need an extravagant website. They need a clear main action and enough signals for customers to trust and reach out.
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