What does the design studio do and what does it not do?

One of the hardest conversations between clients and the studio is not about price or time, but about expectations. You may think the project includes X, while the studio thinks it only includes Y. No one is wrong from the beginning, but in the end, both parties are disappointed. This page is written by Sinh Vũ to avoid exactly that: clearly stating what the studio will do, what it won’t do, and when you should seek someone else.

The Sinh Vũ commits to

Sinh Vũ takes full responsibility for building the website, including:

• Content strategy and information architecture (page structure, navigation flow, where to place content).
• Interface and user experience design, linked to the existing brand identity system or developed in parallel.
• Program and deploy the product to run in a real environment.
• Foundational SEO optimization (abbreviated as SEO, meaning optimization for search engines to read the page). Specifically includes title structure, meta tags, page load speed, and Core Web Vitals (metrics measuring speed and stability experience published by Google).
• Set up a CMS (content management system) and provide guidance for your internal team to update it later.
• Maintenance and support for the first three months after delivery.

These are the aspects that the studio has complete control over: from the first decision to the final product. Sinh Vũ is responsible for the quality of all of this.

The part of the studio not included and the reasons.

There are tasks that Sinh Vũ declines not because they do not want to, but because taking them on would harm you more than help.

• Commitments to specific search rankings or traffic. Google rankings depend on constantly changing algorithms, industry competition, and the quality of regularly updated content. No studio or media company should promise this number in writing.
• Paid advertising management. Running Google or Meta ads requires specialized expertise, separate budgets, and continuous optimization cycles. This is the job of a performance advertising company, not a design studio.
• Long-term blog or social media content production. Sinh Vũ writes content within the framework of the web development project (introduction page, service page, homepage). Producing 4 blog posts per month for 12 months is the responsibility of a specialized content writing company or an in-house editor.
• Complex business web apps. Warehouse management systems, accounting software, internal ERP applications (enterprise resource planning software) are not within Sinh Vũ's scope. These require specialized software providers with technical teams and rigorous testing processes.
• Maintenance after the fourth month. If you need long-term ongoing support, both parties should sign a separate retainer contract, which does not automatically extend from the project contract.

When to look elsewhere

Sinh Vũ will address this directly in the first consultation, as assigning the right tasks to the right people is what creates real results.

Common expectation errors

Sinh Vũ frequently encounters these three misunderstandings:

• Thinking "web development" includes long-term SEO and advertising. The web project gives you a good technical starting point. To achieve ongoing business results, additional investment in content and distribution is needed, separate from the web development project.
• The studio commits to ranking. If someone commits to this in writing, you should ask more questions before signing. No one controls the search algorithm.
• Delivering a complex web app to a brand studio. The result is often a half-finished product due to a lack of core expertise, leading to time-consuming revisions later.

Commitment to what can be controlled. Only address what is outside your scope. This is a responsible way to work with the client's outcomes.

Operational principles, Sinh Vũ Studio

Sinh Vũ's viewpoint

This boundary is not to refuse work, but to protect results for you. If Sinh Vũ takes on advertising without that expertise, you will waste money ineffectively. If we promise a Google ranking and fail to deliver, the studio's reputation is lost and you miss opportunities. Being straightforward from the beginning saves time and money for both sides.

When you clearly understand the boundaries, you can plan your budget and partners more effectively. Use Sinh Vũ for the foundational brand aspects, and use others for marketing operations. The two tasks support each other better when assigned correctly.

This article is for reference. The scope, pricing, and specific commitments of Sinh Vũ are detailed in the proposal and signed contract.