What does the design studio do and what does it not do?

One of the hardest conversations between clients and the studio is not about price or time, but about expectations. You may think the project includes X, while the studio thinks it only includes Y. No one is wrong from the start, but in the end, both parties are disappointed. This page is written by Sinh Vũ to avoid exactly that: clearly stating what the studio will do, what the studio will not do, and when you should seek someone else.

The Sinh Vũ commits to

Sinh Vũ takes full responsibility for building the website, including:

• Content strategy and information architecture (page structure, navigation flow, where to place content).
• Interface and user experience design, linked to the existing brand identity system or developed in parallel.
• Program and deploy the product to run in a real environment.
• Optimize platform SEO (abbreviated: SEO, meaning optimizing for search engines to read the page): title structure, meta tags, page load speed, and Core Web Vitals scores (metrics measuring speed and stability experience published by Google).
• Set up a CMS (content management system) and provide guidance so that your team can update it internally later.
• Maintenance and support for the first three months after delivery.

These are the aspects that the studio has complete control over: from the first decision to the final product. Sinh Vũ is responsible for the quality of all of this.

The part of the studio not included and the reasons.

There are things Sinh Vũ refuses to do not because we don't want to, but because taking them on would harm you more than help.

• Commitment to specific search rankings or traffic volumes. Google rankings depend on constantly changing algorithms, industry competition, and the quality of regularly updated content. No studio or agency should promise this number in writing.
• Managing paid advertising: Running ads on Google or Meta requires specialized expertise, a separate budget, and continuous optimization cycles. This is the domain of performance marketing agencies, not design studios.
• Long-term blog or social media content production. Sinh Vũ writes content within the framework of the web project (introduction page, service page, homepage). Producing 4 blog posts each month for 12 months is the responsibility of a content agency or internal editor.
• Complex business web app. Inventory management systems, accounting software, internal ERP applications: these require specialized software houses with technical teams and strict testing processes.
• Maintenance after the fourth month. If you need long-term periodic support, both parties will sign a separate retainer contract, which does not automatically extend from the project contract.

When to look elsewhere

Sinh Vũ will address this directly in the first consultation, as assigning the right tasks to the right people is what creates real results.

Common expectation errors

Sinh Vũ frequently encounters these three misunderstandings:

• Thinking "building a website" includes long-term SEO and advertising. The web project for you starts with a good technical foundation. To achieve continuous business results from the website, additional investment in content and distribution is needed, separate from the building project.
• Studio commitment to ranking required. If someone commits to this in writing, you should ask for more details before signing. No one can control search algorithms.
• Delivering a complex web app to a brand studio. The result is often a half-finished product due to a lack of core expertise, leading to time-consuming revisions later.

Commitment to what can be controlled. Only address what is outside your scope. This is a responsible way to work with the client's outcomes.

Operational principles, Sinh Vũ Studio

Sinh Vũ's viewpoint

This boundary is not meant to reject work, but to protect the results for you. If Sinh Vũ takes on advertising without that expertise, you will waste money ineffectively. If we promise Google rankings and fail to deliver, the studio's reputation suffers and you lose opportunities. Being straightforward from the start saves time and money for both sides.

When you know the boundaries clearly, you can plan your budget and partners more accurately: use Sinh Vũ for the brand foundation, and others for marketing operations. The two tasks support each other better when assigned correctly.