Expertise in websites and digital experiences
How to guide customers to take action online. The knowledge repository provides a basis for you to make the right decisions before starting.
How to guide customers to take action online. The knowledge repository provides a basis, helping you understand the options and trade-offs before starting.
Before doing.
7/7 articlesDecisions on whether to go or not, how much to invest, and when to wait before spending money on building a website.
When does a business really need a new website?
A website is not a milestone of maturity. You need to refresh it when there is a specific business need that the current channel cannot address.
Xem →Before doing.Should you completely rebuild or just refresh the existing website?
Whether to refresh or rebuild a website is not a question of budget, but a question of core issues. Sinh Vũ guides you to accurately assess the state of the site before making a commitment.
Xem →Before doing.Hire a custom designer or use a pre-made template for the website.
A guide to help business owners decide when to use a pre-made website template and when to hire a custom design, avoiding wasted budget and time.
Xem →Before doing.How much budget is enough for a worthwhile website?
There is no common number for every business. A sufficient budget is one that corresponds to what the website needs to achieve, and how to determine that before signing the contract.
Xem →Before doing.You should measure the success of the website by which metrics.
Traffic is not the final metric. Choose metrics linked to what the website needs to achieve, set benchmarks before building, and measure real results.
Xem →Before doing.When not to invest in a website and should do something else first
Not finalized positioning, no content, no one has bought the product: these are the three clearest signs that you shouldn't build a website yet. Sinh Vũ analyzes each case so you can decide the right next step.
Xem →Before doing.What preparations are needed before creating a website?
Three groups need to prepare before launching the website project: goals and target audience, content materials, and decision-makers on your side. Missing one of these three will delay the project.
Xem →Type of website and its role.
7/7 articlesSelect the right type of website and clearly define the tasks the site must perform for the business.
Should you create a single landing page or a multi-page website?
A page focused on conversion, while many pages serve exploration and search. Sinh Vũ helps you choose correctly from the start based on the number of goals and customer sources.
Xem →Type of website and its role.Should a website lean more towards brand introduction or online sales?
Two website directions serve two different goals. Understanding the main role of the site helps you focus on the right area instead of doing both halfway.
Xem →Type of website and its role.Is the website a place to finalize orders or a channel to lead customers elsewhere?
Identifying the correct role of the website helps you place the call-to-action buttons appropriately and prevents losing customers midway.
Xem →Type of website and its role.Do you need a separate website when you are already selling well on platforms and social media?
Selling well on platforms and social media is not enough to own a brand. Sinh Vũ analyzes when a separate website is needed and when it is not urgent.
Xem →Type of website and its role.When is a web app or platform needed instead of a website?
Websites and web apps are not two levels of the same thing. They solve two different problems. This page helps you recognize the boundaries and choose correctly from the start.
Xem →Type of website and its role.A portfolio showcase page is worthwhile for those who.
Who is a portfolio showcase suitable for, when should it be done, when is it unnecessary, and what are the most common mistakes when building this type of page?
Xem →Type of website and its role.How many pages should a website have to be sufficient?
Don't count pages; list the questions your clients need answered before taking action. The number of pages will emerge afterward.
Xem →Platform and technology.
8/8 articlesChoose a website platform and technical investment level that suits your scale and operational method.
Which website platform should you choose: drag-and-drop, open-source, or custom-built?
Webflow, WordPress, or Next.js? Sinh Vũ analyzes based on real operational needs, not technology trends.
Xem →Platform and technology.When a pre-existing foundation is sufficient and when a custom build is needed
Choosing between pre-built or custom is not a question of status. It’s a question of what the page needs to do. Sinh Vũ helps you identify the necessary threshold.
Xem →Platform and technology.Choose an online sales platform based on revenue scale.
Shopify, WooCommerce, or custom-built? Sinh Vũ guides you on how to choose the right sales platform based on scale, not just brand popularity, but also order volume, categories, and domestic payment options.
Xem →Platform and technology.Need to determine how much content management is reasonable.
Not everything on the website needs to be editable. Sinh Vũ helps you identify which parts should be empowered, and which should be locked to maintain a beautiful and consistent website in the long run.
Xem →Platform and technology.Choose website technology that affects speed and SEO.
The underlying technology determines the speed ceiling, and speed affects both search rankings and revenue. Sinh Vũ explains this so you can make the right choice.
Xem →Platform and technology.Payment and shipping portals for the Vietnamese market.
Guidelines for selecting payment gateways and shipping providers suitable for the Vietnamese market, from e-wallets and QR codes to cash on delivery, helping to increase conversion rates.
Xem →Platform and technology.The long-term maintenance cost of each platform for a website.
The cost of building a website is just the tip of the iceberg. The underlying factors determine which platform is truly cheaper after three years of operation.
Xem →Platform and technology.When to create a multilingual website from the start
Multilingual does not mean adding a translate button. Sinh Vũ helps you identify the right timing and approach to avoid harming SEO.
Xem →Content and conversion flow.
8/8 articlesDeciding on the structure, content, and customer journey for the website to lead to action, not just reading.
You should have content first, then design, or vice versa.
When building a website, the order of content and design directly affects the quality of the message and the conversion flow. Sinh Vũ explains which direction to take and why.
Xem →Content and conversion flow.Organizing the page structure based on how customers make decisions.
The website page structure needs to align with how customers think and make decisions, not with your company's departmental diagram. This article helps you understand why and how.
Xem →Content and conversion flow.Each website page should lead to one or more actions.
A page without a clear action is a wasted page. Sinh Vũ explains how to identify the main action, organize secondary actions, and avoid the trap of too many equal buttons.
Xem →Content and conversion flow.Where should you place the call-to-action button, and how many is enough?
A guide to selecting the position and number of call-to-action buttons on a website, helping business owners make informed decisions instead of placing buttons randomly.
Xem →Content and conversion flow.You should write the website content yourself or have the design unit write it.
Clients understand the product best, while the design unit knows how to drive action most effectively. This guide helps you decide who writes what and when.
Xem →Content and conversion flow.The factor that creates mandatory trust on the website.
Trust is not decoration. Sinh Vũ identifies which elements are essential, where to place them, and which mistakes can ruin conversions even with beautiful design.
Xem →Content and conversion flow.You should prioritize mobile experience or desktop experience first.
Analyze when to design a mobile-first website, when to prioritize desktop, and how to make the right decision based on the actual customer segment of the business.
Xem →Content and conversion flow.When to invest in interactive features on the website
The cost calculation table, product selector, or configuration kit is only worth investing in when it effectively removes a real barrier for the customer. Sinh Vũ shares how to determine when to proceed and when it is unnecessary.
Xem →Hire and operate.
7/7 articlesDeciding on the scope of hiring, how to coordinate, and who will manage the website after handover.
Hire a full package or just hire a designer and program the website yourself.
There are two website rental directions with different costs and risks. Sinh Vũ helps you choose the right one based on your team's actual capabilities, not just the price.
Xem →Hire and operate.Should you choose a freelancer, agency, or brand studio to create the website?
Analyze three options for hiring a website based on project scope, actual budget, and the level of integration needed with brand strategy.
Xem →Hire and operate.When to let the studio collaborate with the existing technical team
If you have an internal dev team but lack strategic and design capabilities, a collaboration model with a studio might be the right choice. However, the boundaries of responsibility must be defined from the start.
Xem →Hire and operate.How long should a website project reasonably last?
A reasonable duration for a website project varies by scale: from 4 weeks for a campaign landing page to 12 weeks or more for a complex platform. Sinh Vũ explains why these numbers are not arbitrary.
Xem →Hire and operate.After the handover, can my team update the website themselves?
Whether you can operate the website independently after handover depends on the CMS, the documentation, and the clear boundaries between what can be done independently and what requires expertise.
Xem →Hire and operate.Do you need a long-term website maintenance contract, or can you manage it after the first three months?
After three months of warranty, should you sign another maintenance contract or let the internal team operate on their own? Sinh Vũ analyzes each situation directly.
Xem →Hire and operate.The boundary of what a design studio does and does not do
Sinh Vũ clarifies which parts belong to the studio and which require other partners, so you have realistic expectations and choose the right people for each task.
Xem →By industry
7/7 articlesIndustry lens: while it's the same website, each industry requires a different focus and construction approach.
What makes a D2C retail website different?
A D2C website not only needs to be attractive but must also guide customers through a smooth purchasing flow. Sinh Vũ analyzes the factors that determine conversion rates.
Xem →By industryWhat does a website for B2B software need that is different?
A B2B software website does not sell on the spot but nurtures a long purchasing journey with many decision-makers involved. This page helps you identify the right focus to build.
Xem →By industryWhat does a website for educational and language centers need that is different?
Educational websites serve various groups of people with different needs. Course pages, registration processes, and campaign landing pages need to be built according to specific goals.
Xem →By industryWhat else do restaurant websites and food and beverage brands need?
Three core elements a restaurant website must meet immediately: readable menu, clear location information, and a strong call-to-action button.
Xem →By industryWhat does a website for a real estate project need that is different?
A real estate website is not like a typical service website. The page must gather information from interested customers, so every detail of the images, forms, and calls to action must serve that goal.
Xem →By industryWhat else do travel and accommodation websites need?
Travel and accommodation websites need to be not only beautiful but also to reclaim bookings from intermediary platforms. Sinh Vũ highlights the core elements that this industry specifically requires.
Xem →By industryWhat else does a financial and professional services website need?
The finance industry sells trust before selling services. Your website needs design, content, and compliance signals to work together; none of these can be missing.
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