Expertise in corporate documents
How to tell stories on paper to win deals. A knowledge repository to help you make the right decisions before you start.
How to tell stories on paper to win deals. A knowledge repository to help you understand your options and trade-offs before you start.
Choose the right type of document.
8/8 articlesCustomers may not be sure what type of document they need for their current situation. This branch helps distinguish between different types of business documents and choose the right one based on goals, target audience, and stage in the process, rather than making mistakes or creating unnecessary documents.
You need a capability profile or company introduction.
Two types of documents solving two different problems. Sinh Vũ helps you distinguish and choose correctly before wasting effort on mistakes.
Xem →Choose the right type of document.When is a pitch deck needed, and when is a funding memo sufficient?
The pitch deck and the investment memo serve two different moments. Understanding correctly means using them appropriately, not choosing one over the other.
Xem →Choose the right type of document.Do you need a data room and due diligence documents?
A data room and due diligence documents are not tasks to be done from the outset. Guidance on identifying the right stage and the right level of documentation to avoid wasting effort in the wrong areas.
Xem →Choose the right type of document.Presentation to investors: annual report or capability statement?
Seeking new funding and reporting to existing investors are two different situations that require two types of documents. This article helps you choose correctly from the start.
Xem →Choose the right type of document.How does a board meeting slide differ from a fundraising slide?
A board deck and a pitch deck serve two different purposes, so their structure, tone, and content must differ. You need to understand the differences to avoid using the wrong document.
Xem →Choose the right type of document.Should the sales team carry collaboration proposal templates or capability documents?
The capability deck and collaboration proposal serve two different steps in the sales funnel. Knowing when to use the right one helps the team close deals faster while maintaining brand standards.
Xem →Choose the right type of document.One document for multiple audiences or separate each version?
When to use a shared document, when to separate for each group to read, and how to maintain brand consistency despite having multiple versions.
Xem →Choose the right type of document.Minimum document list for a funding round.
The minimum kit for a seed funding round is much simpler than many think. Sinh Vũ explains each layer, priority order, and the most common mistakes.
Xem →Lock the story and content.
8/8 articlesSinh Vũ locks in the story and target audience before starting the design. This branch answers clients' questions about the content: who writes, for whom, how to arrange the messages, how much to cut, so that the document can self-persuade without someone sitting next to it explaining.
Sinh Vũ writes content so that our team must self-provide the original.
Sinh Vũ does not create content from scratch. It is essential to understand who provides what, who is responsible for what, and when a workshop is needed to discuss the story before starting the project.
Xem →Lock the story and content.Lock the story first or build the design first?
Beautiful design cannot fix a disorganized narrative. Sinh Vũ explains why it is essential to finalize the story and core message before engaging with design software.
Xem →Lock the story and content.Arrange messages at the top for quick scanning by readers.
Business readers scan rather than read every word carefully. This guide shows how to place messages correctly so they grasp the main ideas even when just skimming.
Xem →Lock the story and content.How many pages should a document be to be just right?
There is no golden number for all types of documents. The length should align with the purpose and how the reader approaches it, not based on habits or a sense of security.
Xem →Lock the story and content.Identify the actual target audience before writing.
Identify the actual audience and decide what they are considering before writing the first word. The same truth must be told differently for each group.
Xem →Lock the story and content.Sensitive financial and legal data: who is responsible for the content?
When corporate documents contain financial figures or legal content, the boundary of responsibility between the design studio and the business must be clear from the start. Sinh Vũ explains this so you are not caught off guard after printing.
Xem →Lock the story and content.Cut the lengthy parts to where no information is lost.
Practical guidelines for cutting unnecessary words while retaining sufficient evidence and decisive information, applicable to brand documents and consulting content.
Xem →Lock the story and content.When to need a bilingual version in Vietnamese and English
Being bilingual is useful when there are readers who don't actually use Vietnamese. Otherwise, one concise and cheaper language is better.
Xem →Choose the format and delivery method.
7/7 articlesThe same content can be published as premium print, sent as a PDF, presented as an editable slide file, or as a web microsite. This branch helps clients choose the right format based on how readers engage and decide which file type to receive for their team to update later without relying on the studio.
Should you receive a PDF or an editable PowerPoint and Keynote file?
Two formats serve two different tasks. Understand the intended purpose before deciding what to receive from the studio.
Xem →Choose the format and delivery method.You should consider whether to print premium or just provide a digital version in flipbook and PDF format.
The decision to print or go digital is not about luxury, but about how the materials are delivered. Sinh Vũ helps you choose the right format for the right context.
Xem →Choose the format and delivery method.When to create a web microsite instead of static documents?
A microsite is not always a more luxurious option. Sinh Vũ helps you analyze when a website is worth it and when a static document is more concise and cost-effective.
Xem →Choose the format and delivery method.Is a master template needed for the team to create documents later?
When to invest in the original template, and when it is an unnecessary expense. Sinh Vũ analyzes directly to help you make the right decision before signing.
Xem →Choose the format and delivery method.What is the purpose of receiving source files in InDesign or Figma, is it necessary?
Source files in InDesign or Figma are used for what, when they need to be received, and when an editable export is sufficient.
Xem →Choose the format and delivery method.Which file should I receive to avoid relying on the studio for every small update?
Guide to correctly identifying the deliverable file set so the team can handle daily updates without needing to call the studio each time a number changes.
Xem →Choose the format and delivery method.How many copies and how much lead time should be allowed for printing to meet the event?
Guidelines for determining a reasonable print quantity and scheduling backward from the event date to ensure timely delivery of materials, avoiding excess inventory and last-minute printing delays.
Xem →Manage data and data presentation.
7/7 articlesThe customer pays point is to condense confusing data into a chart readable in three seconds while maintaining accurate data through multiple review rounds. This branch addresses decisions about charts, accounting standards, data review cycles, and the security of sensitive information in documents.
Which data tables should be converted into charts, and which ones should remain as they are?
When to switch from tables to charts, and when to keep the data in table format. Practical principles from Sinh Vũ Studio for presenting data effectively.
Xem →Manage data and data presentation.Present financial data VAS and IFRS side by side.
When a business must present both VAS and IFRS, clearly separating the two sets of numbers and labeling them correctly helps the reader avoid misunderstandings. Sinh Vũ shares presentation principles, not replacing the finance or audit department.
Xem →Manage data and data presentation.Who must approve the data before printing?
The data on printed documents must go through the right people, in the correct order. Sinh Vũ explains the four-eyes principle and the approval process to avoid untraceable errors.
Xem →Manage data and data presentation.How many feedback rounds are needed for data-heavy documents?
Documents with many tables and figures do not require multiple rounds; they need the right round. Sinh Vũ explains how to separate review rounds to maintain control.
Xem →Manage data and data presentation.Regularly update data while still maintaining brand standards.
Each data update cycle where documents gradually deviate from standards is a common issue. Sinh Vũ shares how to create a master template so the team can update numbers without breaking brand identity.
Xem →Manage data and data presentation.Secure sensitive data when handing over documents to the studio
Before sharing sensitive numbers with the design studio, what should you do to control risks? Sinh Vũ outlines each step, from NDA to file transmission channels.
Xem →Manage data and data presentation.Check data consistency between pages before sending to investors.
Before sending to investors, all repeated numbers must match throughout the documentation. Sinh Vũ provides guidance on how to ensure consistency so that the application does not lose points due to numbering errors.
Xem →Scope, budget, DIY or hire
8/8 articlesBefore signing, you need to decide how many documents to create, what budget is reasonable, and whether to hire a studio or do it yourself with available tools. This branch provides a framework for honest comparison, even if the answer is that you should not hire Sinh Vũ yet.
Self-create using Canva and available templates or hire a design studio.
Canva is good enough for many cases, but not all. Sinh Vũ helps you identify where the boundaries lie and make the right decision based on the stakes of the document.
Xem →Scope, budget, DIY or hireWhy is there no fixed price list and why must consultation be based on the scope?
A fixed price list is only suitable when the product is standardized. Corporate documents are almost always custom-made, so pricing must be based on a specific scope of work.
Xem →Scope, budget, DIY or hireYou should create one document first or invest in a complete set from the start.
Guidelines for business owners to decide whether to start with a single document or invest in a complete set right away, based on real situations and available budget.
Xem →Scope, budget, DIY or hireA reasonable budget for each type of brand document.
There is no correct number for all businesses. Sinh Vũ guides how to compare material costs with the actual stakes of each output.
Xem →Scope, budget, DIY or hireWithout a content strategy, should we create documentation?
Beautiful documents cannot replace a solid story. Sinh Vũ explains when to create documents and when to pause to finalize the strategy first.
Xem →Scope, budget, DIY or hireNeed urgent documents this week; how should this be handled?
When there are only a few days left, the brand studio does not have the luxury of making the right choice. Sinh Vũ explains why and what you should do instead.
Xem →Scope, budget, DIY or hireIs it worth scheduling training for the team?
When is training on operational documents truly necessary, and when is it redundant? Sinh Vũ analyzes directly for you to make the right decision.
Xem →Scope, budget, DIY or hireHow long does the progress of the corporate document project take?
From a single document to a complete annual report, the actual timeline depends on the number of review rounds and hard deadlines. Sinh Vũ guides how to plan backward to avoid being reactive.
Xem →Industry-specific
7/7 articlesCorporate documents differ significantly by industry: investment funds require compliance standards and reports for investors, real estate needs capability statements with context, technology fundraising follows venture capital templates, and B2B services handle bidding documents. This branch consolidates the specific decisions that business owners in each industry need to consider.
Annual reports and ESG for investment funds
A guide to designing and structuring annual reports, investor reports, and ESG disclosures for investment funds and financial companies in Vietnam according to Circular 96 and international standards ISSB, GRI.
Xem →Industry-specificDoes the investment fund need to comply with ILPA and SSC standards?
ILPA is a voluntary industry standard, while SSC is the legal binding. This article helps you determine which case your fund belongs to and what you need to prepare.
Xem →Industry-specificReal estate: investor capability profile and 3D renderings.
The investor's capability deck needs evidence first, visuals second. Sinh Vũ helps you decide when to invest in 3D renderings and when it is unnecessary.
Xem →Industry-specificReal estate: documentation for joint venture partners and government agencies.
The joint venture invitation document and the submission document for government agencies are fundamentally different. Using them interchangeably will ruin both.
Xem →Industry-specificFundraising technology: deck or memo
It's not about choosing one of two. A deck opens doors, while a memo builds trust. This article helps you understand which to use at which stage.
Xem →Industry-specificWhat is needed for government bidding statements?
The Bidding Law 22/2023 and the new bidding invitation documents govern everything. Understand the structure correctly to avoid being disqualified for trivial reasons.
Xem →Industry-specificBilingual and multilingual statements for manufacturing and export companies.
When do businesses need bilingual or multilingual documentation for production and export, and how to avoid common design and translation errors.
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