Expertise sales and marketing kit
How to equip the right identity tools for the team. A knowledge repository provides the basis for you to make the right decisions before starting.
How to equip the right identity tools for the team. A knowledge repository provides the basis, helping you understand the options and trade-offs before starting.
Should we invest, and if so, how much?
8/8 articlesThe first threshold decision: is the sales kit worth the investment, how is it different from a few business cards, should it be a complete set or individual groups, where to allocate the budget wisely. Answer the question of why not just do it yourself on Canva.
When to need a sales kit, when a business card is enough
Having a sales kit is not just about having the budget. Sinh Vũ helps you determine the actual investment threshold needed, avoiding starting too early or too late.
Xem →Should we invest, and if so, how much?How is the sales kit different from the brand identity system?
You have a logo, colors, and identity guidelines. So what is the sales kit and do you need to create one? Sinh Vũ clarifies these two different layers.
Xem →Should we invest, and if so, how much?Should you create a complete sales kit or choose individual groups of materials to start with?
It's not always necessary to complete the entire set at once. Sinh Vũ shares how to choose the right starting point to save budget and see results sooner.
Xem →Should we invest, and if so, how much?The budget is limited: which sales kit item should be prioritized first?
With a limited sales budget, prioritization determines the speed of recovery. Sinh Vũ identifies which items touch customers the most and are closest to closing.
Xem →Should we invest, and if so, how much?Self-create with Canva or outsource the sales kit
The boundary is clear on when the team can handle Canva on their own and when it is better to outsource the creation of the foundation and templates for the sales kit.
Xem →Should we invest, and if so, how much?Sales kit: invest once or refresh periodically
It's not about choosing one of two. The right question is which parts of the sales kit need to remain fixed and which need to be dynamic and updated.
Xem →Should we invest, and if so, how much?How to measure whether the sales kit delivers results.
Practical guidelines to determine whether the sales document is being used and making an impact, avoiding the trap of directly equating it to revenue.
Xem →Should we invest, and if so, how much?Sales kit costs: basic kit, complete kit, and sales enablement program.
The reference price for three levels of sales kits at Sinh Vũ: basic set, complete set, and sales support program, along with the factors determining the final numbers.
Xem →Lock the template or create it separately each time.
7/7 articlesThe decision aspect regarding operational methods after handover: which items serve as templates for the team to use, and which are designed individually each time. Who can edit, to what extent, and how to maintain brand consistency.
Which items should be locked in the template, and which should be created separately in the Sales Kit?
Not everything should be locked into templates. Sinh Vũ explains the boundary between repeatable assets and strategic assets so you can allocate your efforts appropriately.
Xem →Lock the template or create it separately each time.Lock the layout and open the editing area in the sales kit template.
Guidelines for determining hard lock areas and controlled open areas in the sales kit template, so the team can use it without compromising the brand.
Xem →Lock the template or create it separately each time.Choose Canva, Figma, or PowerPoint for a self-operating team
Guidelines for selecting tools for sales kits and brand publications that match the team's skill level, not just opting for fancier items.
Xem →Lock the template or create it separately each time.Can a team that is not well-versed in design use a template library?
The sales kit template library can be handed over for the operations team to use, but only if built correctly: locking layouts, opening the right editing areas, along with appropriate guidance and tools.
Xem →Lock the template or create it separately each time.How many templates in the sales kit are sufficient?
There is no round number that fits all teams. The sufficient sample size is determined by the frequency of publication, the number of platforms, and the types of posts repeated, not by aiming for fifty or one hundred.
Xem →Lock the template or create it separately each time.Will you receive the original files and have full editing rights?
When hiring a studio to create a sales kit, do you have the right to receive the original files and edit them later? Sinh Vũ directly explains what you need to know before signing the contract.
Xem →Lock the template or create it separately each time.You need to determine how much training and documentation is required for the team to operate the sales kit independently.
A template repository, no matter how beautiful, will be neglected if the team is not trained properly. Sinh Vũ helps you determine the level of training and the truly necessary materials for the team to operate independently.
Xem →What tools are needed for each touchpoint?
8/8 articlesThe decision aspect based on real sales moments, not by file categories. Each tool addresses a specific moment in the journey: meeting, introduction, closing presentation, follow-up, comparison with competitors. Anything that does not address a specific moment is unnecessary.
Why you need to map out touchpoints before designing the sales kit
Designing before knowing which moments create a stack of beautiful files that the sales team doesn't use. A touchpoint map helps each tool have a reason to exist.
Xem →What tools are needed for each touchpoint?In the digital age, is there still a need for printed catalogs and brochures?
The answer is not 'yes' or 'no' but: printing at the right moment is very valuable, while printing out of habit is wasteful. Sinh Vũ helps you distinguish between these two cases.
Xem →What tools are needed for each touchpoint?A sales presentation page needs to tell a story in a way that closes the deal.
Closing slides should not be a list of features. This page only shows you how to build a narrative that positions the customer as the main character, using continuous contrasts to drive the decision.
Xem →What tools are needed for each touchpoint?One-pager or thick document: which one to choose?
Not every document is suitable for every moment. Sinh Vũ helps you choose the right tool for the right touchpoint, avoiding sending the wrong thing at the wrong time.
Xem →What tools are needed for each touchpoint?When to need a competitor battlecard and how to use it correctly
A battlecard is an internal tool designed for the sales team, not a document for customers. This article helps you decide whether to create one and how to use it correctly.
Xem →What tools are needed for each touchpoint?Documents that follow up with clients after the first meeting.
After the first meeting, the document should not be an additional brochure but a clear summary of the next steps, a common action plan, and evidence for each decision-maker.
Xem →What tools are needed for each touchpoint?Is it worth standardizing email signatures and templates?
Inconsistent email signatures among team members are the easiest leaks in brand identity to fix. Sinh Vũ explains when to do it, how far to go, and what mistakes to avoid.
Xem →What tools are needed for each touchpoint?Brand gifts: when do they create value, and when are they just a cost?
Brand gifts (merchandise) only create value when they are kept and used genuinely. This article helps you decide whether to include gifts in your sales toolkit.
Xem →Who are you talking to and who makes the final decision?
7/7 articlesThe decision aspect based on the audience. A deal involves multiple decision-makers with different motivations. Should a separate version be made for each role, who truly closes the deal, and how do the materials for end customers differ from those for agents or brokers?
Who is truly the decision-maker in my deal?
In modern B2B sales, it is rare to have a single decision-maker. Sinh Vũ guides how to map the buying council to avoid losing deals by targeting the wrong people.
Xem →Who are you talking to and who makes the final decision?Should we create a separate sales kit for each buyer persona?
Guide to deciding when to separate the sales kit by buyer roles, when to use a common version, and how to keep the versions aligned.
Xem →Who are you talking to and who makes the final decision?Documents that persuade the CFO in the sales kit.
The person in charge of the budget does not buy based on aesthetics; they buy financial certainty. This page outlines what you need to prepare for the document to pass the budget approval.
Xem →Who are you talking to and who makes the final decision?Should we create an ROI calculator for clients to assess benefits?
The ROI calculation table helps customers internally convince themselves, but it is only worth creating when the benefits can be quantified and the formula is transparent enough for the budget holder to defend it before the board.
Xem →Who are you talking to and who makes the final decision?How does the document for end customers differ from the document for agents?
Two sets of documents, two different purposes. Sending the wrong one leads to a leak in the distribution channel from the start.
Xem →Who are you talking to and who makes the final decision?You need to provide what credible evidence in the sales kit?
Not all evidence carries the same weight. Sinh Vũ guides you in selecting the right type of evidence for the right audience in the sales kit.
Xem →Who are you talking to and who makes the final decision?Should the sales script and objection handling cards be included in the sales kit?
The sales script and objection handling cards help the sales team respond consistently, but they are only truly useful when designed correctly and packaged appropriately. Sinh Vũ clearly analyzes when to use them and when not to.
Xem →Paper printing, digital files, or interactive
7/7 articlesThe decision aspect regarding format and materials. Luxurious print or convenient digital versions, interactive applications or simplicity, how much to print, and how far to invest in photography and 3D rendering. Balance prestige with cost.
Luxury print or digital: when is it worth it?
Premium printing is not always the right choice. Sinh Vũ helps you determine which moments deserve a tangible item and when a digital version is sufficient.
Xem →Paper printing, digital files, or interactiveShould we create an interactive app on tablets for sales?
An interactive sales application on a tablet sounds appealing, but most businesses do not need it and cannot sustain it. Sinh Vũ analyzes when it is worth doing and when to stick with digital documents.
Xem →Paper printing, digital files, or interactiveHow many copies of the sales kit are enough: prestige or large quantity?
Guide to deciding the print quantity for the sales kit: when to print fewer for exclusivity, when to print more for savings, and the most common inventory pitfalls to avoid.
Xem →Paper printing, digital files, or interactiveYou should invest in real photography or 3D rendering for the sales kit?
Real photos and 3D renders serve two different purposes. Sinh Vũ helps you determine what each publication needs to prove in order to make the right choice.
Xem →Paper printing, digital files, or interactiveDocuments that frequently change prices and legal information should be kept separate for updates.
Dynamic content such as prices, promotions, and legal terms should not be fixed in print. Sinh Vũ explains how to separate these for updates without turning the entire print run into waste.
Xem →Paper printing, digital files, or interactiveWhen to need bilingual and multilingual versions in the sales kit
Guide to deciding how many languages to include in the sales kit: from bilingual Vietnamese and English to multilingual, based on the actual decision-makers, not market ambitions.
Xem →Paper printing, digital files, or interactivePrint-ready file to send directly to the printer without needing to redo it.
Want to send the file to the printer once and be done, you need the correct PDF/X format, CMYK color system, bleed, embedded fonts, and specification sheet. This page explains each item.
Xem →Sales kit specifics by industry
7/7 articlesSales kits vary significantly by industry: software sells to purchasing committees, real estate sells through platforms and showrooms, schools persuade parents, F&B chains and retail need to synchronize multiple sales points, and consulting services need to standardize their sales teams. Each industry has its own core question.
B2B SaaS sales kit for long cycles and a multi-member buying council.
When selling SaaS software to businesses, the decision-maker is not just one person, and the buying journey can last several months. The sales kit needs to be designed to sell on your behalf when sales are not present in the meeting.
Xem →Sales kit specifics by industryReal estate sales kit for developers: brochure, scale model, or application.
What materials does an investor need to sell projects through platforms F1 F2? Sinh Vũ analyzes the role of each tool and how to standardize the brand through the brokerage network.
Xem →Sales kit specifics by industryPrivate and international school enrollment: convincing parents is key.
In admissions, students experience but parents are the ones who finalize and pay. The documentation needs to address both layers and guide parents through each decision-making step.
Xem →Sales kit specifics by industrySynchronizing the brand of F&B chains, retail, and franchise across multiple points of sale.
Guidelines for building a sales kit for chains and franchises: balancing brand standardization from the center with flexible execution at each sales point.
Xem →Sales kit specifics by industryA social media template repository for cosmetics and consumer goods.
The marketing team posts daily without diluting the brand. This guide helps you build a template library correctly for the cosmetics and consumer goods industry.
Xem →Sales kit specifics by industryStandardizing the sales team to consult on a brand story.
When each consultant tells a different story, customers receive many fragmented brands. Sinh Vũ guides how to build a sales kit so that the entire team moves in the same direction.
Xem →Sales kit specifics by industrySales kit for travel and leisure: multi-channel experiences and bookings.
Emotional travel has not yet occurred. The sales kit must make customers feel the vacation before booking, and be consistent across all channels.
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