Does Sinh Vũ take on small projects?

Sinh Vũ serves individuals, SMBs, and enterprises. Each tier has a suitable scope and approach. Small project clients often start with a 30-minute Coffee chat (free) or a Workshop/Audit to get the right direction before investing.

Self-brief, or do you need Sinh Vũ to assist with the brief?

Both are fine. Door 01 Detailed form for you if the scope is clear. Door 02 Chat with Sinh Vũ (5 minutes, AI asks the right questions) for you if the scope is unclear and needs consultation first.

How long from brief to the first deliverable?

Sinh Vũ responds within 24 hours. Detailed proposals within 48–72 hours. The first deliverable depends on the scope, typically 2–6 weeks from contract signing and deposit receipt.

What industries does Sinh Vũ work in?

300+ projects across 16 major sectors: F&B, Cosmetics, Fashion, Real Estate, Technology and SaaS, Manufacturing, Education, Healthcare, Finance, Travel, Agriculture, B2B professional services, and other sectors.

Is there a contract and confidentiality?

Yes. Every project signs a standard service contract from Sinh Vũ Studio, including clear confidentiality (NDA) and intellectual property terms. Briefs are stored separately, accessible only to the responsible team.

If Sinh Vũ has completed A1 (brand identity system) for me, will the cost for A2 change?

Yes. Since Sinh Vũ already understands the system, the A2 fee is reduced by 15% compared to a complete redesign project. This is a cross-selling offer, not a technical reason, and is transparently calculated in the scope proposal.

Brand guideline costs: why calculate by scope?

Quick summary

The price for creating brand guidelines (brand standard documents) depends on the scope, as the shape of the product, thickness, and number of actual application samples can vary greatly between projects. Sinh Vũ's internal reference range starts from 40 million VND for a minimalist version to over 500 million VND for the DAM system (digital asset management system) of a group with many sub-brands. The correct approach is to answer the brief first so that Sinh Vũ can propose an appropriate scope and then provide a specific quote, rather than asking for a price when it is unclear what you need.

Quick comparison

You should choose this direction when

Low budget starting from a minimal level.
the growing team needs standards or a lookup portal
a corporation with many subsidiary brands that needs to establish DAM

Not needed when.

ask for a bare price when the scope is not clear
the prices of two units are not within the same scope

The question "how much does it cost to create guidelines?" sounds simple but lacks an important aspect: what is the scope? Sinh Vũ does not list a number because a mini guideline for a ten-person startup and a DAM (digital asset management) system for a corporation with three sub-brands are two completely different products in terms of scope. This page explains the variables that determine costs, Sinh Vũ's internal reference range, and how you can receive a quote that aligns with your actual needs.

Which determines the price?

There are four main variables, and they multiply with each other, not simply add:

Product form: A static PDF is the simplest format. An interactive portal requires interface design and additional programming. A DAM system integrates approval flows and access permissions, which is significantly more complex.
Thickness and detail: The minimalist version only covers core rules such as color, typography, and logo. The standard version adds usage context and common mistakes. The full version includes motion (brand movement), tone of voice, and channel-specific guidelines.
Number of practical application samples to be created: From 15 to 30 samples is a significant amount of work. Each sample needs to be designed, annotated, and reviewed individually.
Language, training, and support after delivery: A bilingual Vietnamese and English version adds 40% compared to a single-language version. Internal training sessions and post-delivery support time are calculated separately if applicable.

Internal reference range of Sinh Vũ

This is Sinh Vũ's specific pricing, not the market average for the industry. You use it to shape your budget, not to compare directly with other entities without knowing their scope.

Simplified level 1: 40 to 80 million VND. PDF, covering logo, color, and typography.
Standard level 1: 80 to 150 million VND. More comprehensive PDF, with application samples and common issues.
Level 2 lookup portal: 150 to 300 million VND. Interactive lookup interface, access permissions by group.
Level 3 condensed DAM: 300 to 500 million VND. Integrated approval flow, suitable for corporations with multiple sub-brands and external partners.
Bilingual: Add 40% to any level above.

If Sinh Vũ has created A1 (brand identity system) for you, the fee for A2 is reduced by 15% because Sinh Vũ already understands the system. This is a cross-selling offer, transparently calculated in the proposal.

When to choose level

Low budget or new brand: Start with a minimalist level 1. Cover the core rules first, then expand as the team grows and the budget allows.

The team is growing, collaborating with agencies or freelancers: Level 1 standards or Level 2 portal, depending on how frequently content is updated. A portal is worth investing in if documents change multiple times a year.

Group with multiple sub-brands and many external partners: Level 3 DAM streamlined. Controlling versions and decentralization is a real need, not just an added feature for sophistication.

Common mistakes when asking for prices

Ask for pricing when the scope is unclear: Receiving a number that is not tied to actual needs. The provider either adjusts the scope to fit the price or quotes high as a defensive measure.
Comparing prices between two units without the same scope: A cheaper version may lack application samples, training, or deliver PDFs without annotations. As a result, the team cannot use it after handover.
Ignoring post-delivery costs: The inquiry portal requires annual infrastructure maintenance. Updates from the second version onward incur separate fees based on the scope of changes. Sinh Vũ clarifies this from the beginning to avoid surprises.

The viewpoint of Sinh Vũ

Sinh Vũ publicly shares a price range by level for you to shape your budget before discussions, but does not finalize a number before understanding the scope. After receiving the brief, Sinh Vũ sends a specific scope proposal along with pricing and timeline within 24 hours.

The scope determines the price. Asking "how much?" before clarifying "what is needed?" is asking the question in reverse order.
Sinh Vũ pricing policy, a2-brand-guideline.md.

If you are unsure about which level you need, answering the following three questions will be enough for Sinh Vũ to propose: how many internal team members will use the documents, how many external partners or agencies need access, and how often do you plan to update the documents. From there, we can determine the correct number.

The tool brings back.

Decision checklist

Topic: Guideline costs based on scope and why fixed pricing is not feasible. Sinh Vũ guide, sinhvu.com

0 more than 7 items

Select each item you find appropriate, then print or save as PDF to take with you.

Sign indicating that you should take action

Low budget starting from a minimal level.
the growing team needs standards or a lookup portal
a corporation with many subsidiary brands that needs to establish DAM

Questions to answer before deciding

Have you envisioned whether you need guidelines in PDF format, a lookup portal, or a digital asset management system?
Why not list a fixed price for the brand guideline?
If Sinh Vũ has created A1 (brand identity system) for me, will the cost of A2 change?
How will the cost of updating the guidelines be calculated later?

If you have marked most of the signs above, this is the time to discuss in more detail. Sinh Vũ can help you review and propose a direction.

References

Sinh Vũ a2-brand-guideline.md (Pricing + Boundaries); Sinh Vũ A2.json (FAQ). This is Sinh Vũ's specific pricing policy, not the market rate for the industry.

Frequently asked questions

Why not list a fixed price for the brand guideline?

Because the scope of each project can vary greatly. A minimalist PDF for a ten-person startup is entirely different from an interactive lookup portal for a corporation with many partners. Quoting a fixed number means either the provider will cut the scope to fit the price, or the client will pay extra for things they do not need. Sinh Vũ finalizes quotes after understanding the scope through the brief.

If Sinh Vũ has created A1 (brand identity system) for me, will the cost of A2 change?

Yes. Since Sinh Vũ already understands the system, the A2 fee is reduced by 15% compared to a completely new project. This is a cross-selling incentive, not a technical reason, and is transparently calculated in the proposed scope.

How will the cost of updating the guidelines be calculated later?

From the second update onward, Sinh Vũ charges separately based on the scope of changes. This is made clear from the beginning to avoid surprises after delivery. If you choose the lookup portal (level 2), you need to account for additional annual infrastructure maintenance costs.