Does Sinh Vũ take on small projects?

Sinh Vũ serves individuals, SMBs, and enterprises. Each tier has a suitable scope and approach. Small project clients often start with a 30-minute Coffee chat (free) or a Workshop/Audit to get the right direction before investing.

Self-brief, or do you need Sinh Vũ to assist with the brief?

Both are fine. Door 01 Detailed form for you if the scope is clear. Door 02 Chat with Sinh Vũ (5 minutes, AI asks the right questions) for you if the scope is unclear and needs consultation first.

How long from brief to the first deliverable?

Sinh Vũ responds within 24 hours. Detailed proposals within 48–72 hours. The first deliverable depends on the scope, typically 2–6 weeks from contract signing and deposit receipt.

What industries does Sinh Vũ work in?

300+ projects across 16 major sectors: F&B, Cosmetics, Fashion, Real Estate, Technology and SaaS, Manufacturing, Education, Healthcare, Finance, Travel, Agriculture, B2B professional services, and other sectors.

Is there a contract and confidentiality?

Yes. Every project signs a standard service contract from Sinh Vũ Studio, including clear confidentiality (NDA) and intellectual property terms. Briefs are stored separately, accessible only to the responsible team.

If the budget is tight, which part can be cut first?

The design and color-checking phases are the last two elements to keep, as this stage is still inexpensive for catching errors before spending on production and assembly. If cuts are necessary, review the printing and material sections first: reduce quantity, shrink size, or postpone some non-essential items. Cutting design fees to allocate more for printing is counterproductive and often costs more overall.

Is the 3D rendering included in the design fee, or is it a separate cost?

3D renderings fall under the design and art direction category and should be included from the start, not added after concept approval. The purpose of this step is for you to see the actual proportions and colors before spending on the production phase, so it must happen before the on-site budget is finalized.

Budgeting for POSM and events: design, printing, on-site

Quick summary

Clearly separate three cost blocks: design and art direction, printing production and materials, staging and on-site supervision. There is no standard ratio for all projects as the scale and format of each event differ, but there is a consistent principle: poor design amplifies every beautifully printed meter and every hour of setup. Balance according to actual goals, not according to which item looks larger.

Quick comparison

You should choose this direction when

new event setups: focus on production and on-site execution
In-store POSM covering multiple points: focus on printing, design for one-time use.
a novel or high-risk concept: increasing design fees and 3D rendering costs

Not needed when.

Cut design costs to allocate for printing.
skipped the color check of the actual print sample to save costs

When receiving quotes for POSM or events, many of you see a total figure and start negotiating based on intuition: asking for reductions on the larger items. The problem is not knowing which block you are cutting, where the cuts will actually save money, and where cuts will cause more harm than the savings achieved. This guide helps you clearly see the structure of three blocks, understand the allocation logic, and know which areas are flexible and which are not.

Three cost blocks that need to be separated

Before discussing proportions, you need to agree on the terminology. The entire budget for POSM and events is grouped into three blocks:

Design and art direction volume: design fees, creating 3D renderings for approval before production, color checking of actual print samples, and rounds of revisions before finalizing the print file.
Printing and material production volume: large format printing, offset printing (small digital printing or mass printing using traditional technology), base materials such as tarpaulin, foam, mica, wood, metal, and finishing processes.
Installation and on-site supervision: installation labor, supporting equipment, transportation, technical supervision on the day of the event, and dismantling if necessary.

These three areas cannot replace each other. Savings in the printing area cannot compensate if the design area is cut to the point where the print file has errors. Investing in the field makes no sense if the production materials are of poor quality.

Balance according to project objectives, not according to a fixed ratio

There is no standard percentage ratio that applies to all projects in the Vietnamese market. The scale, type of materials, number of touchpoints, and event format vary each time. Instead of asking, "what percentage should design occupy?", start with a more practical question: what form does this project lean towards?

New event with many physical items: The printing production and field teams will take up most of the workload. The design team needs to be sufficient to create 3D perspectives and color checks, as a scale error detected in the field costs much more than one found in the drawings. The design team should not be compressed to add more to the field team. POSM in-store covering multiple sales points: The printing and material teams are the focus. The design is done once and used for multiple print runs, so invest in a properly standardized original design and conduct serious color checks from the start to avoid tonal discrepancies when printing at different times.

Two items that should not be cut even with a tight budget

There are two categories within the design block that many of you often overlook to save costs, but this is precisely where savings can backfire.

Real print sample color checks: Print a sample on the exact material that will be used before running the full quantity. This cost is small compared to the entire order, but if overlooked and the color on-site deviates significantly from the screen, the cost of reprinting or accepting POSM that does not match the brand tone will be much higher.
3D mockups before production approval: Create three-dimensional mockups so you can see the actual proportions of backdrops, standees, or booths before spending on physical production. Catching errors at this stage is much cheaper than discovering them after installation on-site.

Common allocation error.

Compressing design fees to allocate more for printing: The result is beautiful prints on a design that is incorrectly scaled or color mismatched. Each additional meter printed amplifies that mistake, rather than adding value.
No clear separation of three blocks in the quote: When costs rise, you do not know where the increase is and cannot negotiate or cut back intentionally. Request quotes to be separated into three blocks from the start.
Neglect contingency funds: Unexpected issues often arise in physical events. Without a contingency fund, each issue must be cut from the running budget, often hastily and incorrectly.

Design is not a decorative expense. It is the only stage where mistakes are still cheap to fix before the entire production and on-site budget is deployed.
Practice perspective, Sinh Vũ Studio.

The viewpoint of Sinh Vũ

In the way Sinh Vũ works, the design and art direction team is fully integrated and operates in parallel with the production workshop and organizing units within the partner network. 3D visualizations are always created before you approve the budget for production. Color checks of actual print samples are always included in the process before running quantities.

This perspective reflects Sinh Vũ's stance as a design service provider. You should also consider consulting with the event organization and production units before finalizing the budget allocation, as each party will have its own viewpoint on the scope they are executing.

The tool brings back.

Decision checklist

Topic: How to divide budget between design, printing production, and on-site execution. Sinh Vũ guide, sinhvu.com

0 more than 7 items

Select each item you find appropriate, then print or save as PDF to take with you.

Sign indicating that you should take action

new event setups: focus on production and on-site execution
In-store POSM covering multiple points: focus on printing, design for one-time use.
a novel or high-risk concept: increasing design fees and 3D rendering costs

Questions to answer before deciding

Is your upcoming project more focused on creating new elements or covering many points, and is this the first time using a new concept or reusing an existing identity?
Is there a standard percentage for each block, for example, what percentage of the total budget is allocated to design?
If your budget is tight, which components can be cut first?
Is 3D visualization included in the design block, or is it a separate cost?

If you have marked most of the signs above, this is the time to discuss in more detail. Sinh Vũ can help you review and propose a direction.

References

The R3 POSM and event service framework, evidence insight, internal documents from Sinh Vũ. Qualitative assessments from actual projects, with no independent industry sources confirming specific rates for the Vietnamese market.

Frequently asked questions

Is there a standard percentage for each block, for example, what percentage of the total budget is allocated to design?

There is no standard number applicable across the Vietnamese event industry as the scale, format, and type of materials for each project vary completely. Common ratios found on foreign blogs do not represent labor and material costs here. The correct approach is to list each specific item and then group them, rather than starting from a percentage ratio applied down.

If your budget is tight, which components can be cut first?

The design and color-checking phases are the last areas to cut, as this is still a cost-effective stage to catch errors before spending on production and assembly. If cuts are necessary, review the printing and materials first: reduce quantity, shrink size, or postpone some non-essential items. Cutting design costs to allocate more for printing is counterproductive and often more expensive overall.

Is 3D visualization included in the design block, or is it a separate cost?

3D visualization belongs to the design and art direction block and should be included from the start, not added after the concept is approved. The purpose of this step is for you to see the actual scale and true colors before spending money on the staging block, so it must occur before the on-site budget is finalized.