Does Sinh Vũ provide art direction or directly execute production?

Many clients come to Sinh Vũ expecting a one-stop shop: ideas, visuals, films, then running ads, and managing KOLs. This expectation is not wrong in terms of need, but it is incorrect in terms of role division. Understanding what Sinh Vũ does and where it stops helps you know who else to hire, avoiding gaps in responsibilities between parties.

What does Sinh Vũ do in a visual campaign?

Sinh Vũ takes on the role of creative director and art director. Specifically, Sinh Vũ is responsible for developing the big idea of the campaign, defining the key visual, and coordinating the filming, photography, and post-production teams to ensure the final product adheres to the established standards.

Coordination here means that Sinh Vũ works directly with photographers, directors of photography, stylists, post-production teams, and is responsible for ensuring that every frame aligns with the creative direction. Sinh Vũ does not stand outside delegating tasks and waiting for results but is involved in the production process to maintain standards.

What does Sinh Vũ not do?

There are three areas that Sinh Vũ does not cover, and you need to prepare other parties for these parts:

• Buy advertising space (media booking): Sinh Vũ does not purchase advertising slots on digital platforms, does not manage media budgets, and does not commit to campaign metrics such as impressions, interactions, or conversions.
• Running and optimizing performance ads: Continuous ad optimization requires specific skills and tools. This is the responsibility of the media agency or your internal team.
• Hiring and managing KOLs (influencers): Sinh Vũ does not seek, negotiate, or coordinate KOLs. Instead, Sinh Vũ provides a visual toolkit and brand guidelines so that KOLs, regardless of who manages them, still communicate in the brand's voice and image.

The point of responsibility needs to be agreed upon in advance

The most common gap occurs between the time Sinh Vũ delivers the final product and when the executing party receives it for implementation. If this handoff point is not agreed upon from the start, the original image may be created but not uploaded to the channel, or the media may receive the file but not understand how to use it.

Sinh Vũ delivers the final product in the correct technical specifications and formats for each platform. However, planning distribution, scheduling posts, and tracking results is something you or your media agency need to take the initiative on. This should be agreed upon before production starts, not after the images are completed.

Common mistakes when expectations misalign with roles

• Expecting one party to handle design, media, and KOL management. The result is that no one takes clear responsibility, and when the campaign fails, no one knows where the fault lies.
• Hiring a brand studio and then wondering why orders aren't increasing, while increasing orders is the responsibility of sales channels and media, not the visual team.
• Not defining handoff points, resulting in the original images being neglected due to a lack of the executing party to receive and implement.

Clearly separating creative direction and media execution helps each party leverage their strengths and clearly define responsibilities.

Industry practice in role distribution within the creative sector

The viewpoint of Sinh Vũ

Sinh Vũ chooses to delve deeply into the creative direction and imagery because this is crucial for the long-term quality and consistency of the brand. A campaign may run short-term, but well-constructed original images can be used multiple times, across various channels and different moments.

Sinh Vũ does not expand into media or KOLs not because it cannot, but because doing the right role leads to better outcomes. When you understand this clearly, you will know how to connect the parties into a campaign with each responsible for their part, with no one passing the buck.