Sinh Vũ is creative, not placing media.
The clear role boundaries help you assign the right people, avoiding misaligned expectations and wasting invested resources.
Sinh Vũ only handles creative direction and the production of visual assets, not media booking. Media placement, channel planning, and budget optimization are separate professions, usually managed by your internal media team or media company. Sinh Vũ creates the assets in the correct format and hands them over to that team to run; the two roles complement each other but do not replace one another.
- hire Sinh Vũ for creative direction and media asset management for your campaign
- hire Sinh Vũ to use templates in the format for your media company to implement
- Need to coordinate with media partners if Sinh Vũ has not provided the deliverables.
- Expect a creative studio that runs and optimizes advertising.
- Hold the creative side accountable for advertising results while they do not handle media placement.
Sinh Vũ provides creative direction and produces visual assets for campaigns. Media booking is not included in the scope of services. This boundary is not a limitation but an intentional choice: each profession requires its own skills and tools, and it is better to excel in one area than to do both poorly.
Creativity and media are two different professions.
In advertising, creativity and media have long been separated into two distinct functions. The creative side develops ideas, designs visuals, produces films, and edits variations. The media side plans channels, positions placements, targets audiences, and optimizes budgets based on actual results.
Both parties need to align, but should not merge into one if the capacity is not truly sufficient for both. Sinh Vũ chooses to focus on its strengths: creating beautiful assets, in the right format, ready for your media team to implement.
Sinh Vũ delivers what
At the end of a campaign imagery project, Sinh Vũ delivers a complete asset package that includes:
- Original key visual, correctly proportioned for each channel.
- The asset variants for Meta, TikTok, and the platforms you use, in the correct sizes and ratios for each ad placement.
- Long-form films must meet the technical requirements of each platform.
- An adaptation guide for the media team to understand how to correctly use each asset.
This set is designed for the media team to receive and run immediately, without needing to redo it.
If you already have a media team: Sinh Vũ will collaborate directly with them from the beginning to agree on formats, ratios, and technical requirements. Delivered assets will meet specs, allowing the media team to implement without additional editing steps.
If you do not have a media team: Sinh Vũ will maintain the creative role and deliver assets neatly to the media partner you choose later. Sinh Vũ does not designate that partner but is ready to collaborate on the handover to ensure a smooth asset reception process.
Common mistakes when assigning incorrectly
- Expecting the creative studio to run and optimize ads, then feeling disappointed because it is not their expertise.
- Investing in beautiful assets but lacking a media team to support them, resulting in the assets not being used or being used incorrectly.
- Not agreeing on format and ratio between the creative team and the media team from the start requires redoing work, incurring additional costs.
- Holding the creative team accountable for advertising results while they do not control media placement and optimization variables.
The creative party is responsible for the quality of the assets. The media party is responsible for the effectiveness of the distribution. Merging these two responsibilities into one party without true capability for both is the quickest way for no one to take real responsibility for either.
Industry practice, separating creative and media functions
The viewpoint of Sinh Vũ
This is the boundary that Sinh Vũ consistently maintains. It is not because we do not want to do more, but because focusing on the creative part requires full attention to produce quality assets. Once we take on additional media without the necessary specialized skills, both parts suffer.
What you need to do is ensure both sides are adequately present: one side creates the assets, the other runs the assets. Sinh Vũ handles the initial part and coordinates a clean handover for the latter part. If you do not have the latter part yet, that is a parallel issue to resolve, not something Sinh Vũ should replace.
Decision checklist
Topic: Does Sinh Vũ accept advertising placements and purchases? Sinh Vũ handbook, sinhvu.com
Select each item you find appropriate, then print or save as PDF to take with you.
If you have marked most of the signs above, this is the time to discuss in more detail. Sinh Vũ can help you review and propose a direction.
References
Industry practice: separating creative and media functions (creative vs media agency). Sinh Vũ · Service P3: boundaries of Creative Direction, no media booking.
Frequently asked questions
Can Sinh Vũ manage a Facebook or TikTok ad account for me?
No. Sinh Vũ does not operate advertising accounts, does not place ad positions, and does not optimize running budgets. That is the responsibility of your internal media team or the media company you hire. Sinh Vũ delivers assets in the correct proportions and formats for that team to implement immediately.
If I do not have a media company yet, does Sinh Vũ have recommendations or collaborations with them?
Sinh Vũ retains its creative role and is ready to collaborate on delivering assets neatly to the media partners you choose. Sinh Vũ does not dictate or take responsibility for the outcomes of those partners, but will ensure that the delivered assets are in the correct format and proportions for a smooth handover.
Can I ask Sinh Vũ to take responsibility for the final advertising results?
No. Advertising results depend on media placement, targeting, budget, and optimizing ad positions, factors that Sinh Vũ does not directly handle. Sinh Vũ is responsible for the quality of creativity and visual assets, but not for the results of media placements.