Website design prices: three tiers and hidden costs
The figure in the quote is the setup cost. What many people forget to ask is the annual maintenance cost.
Corporate websites in Vietnam in 2026 are divided into three tiers. A website built on a pre-made template costs around 6.9 to 20 million VND. A custom-built interface with online sales or unique features costs about 15 to 60 million VND. An experience built from the customer journey, with a reusable interface system connected to the identity system, costs approximately 100 to 400 million VND. Additionally, there are maintenance costs of about 3 to 10 million VND per year for the domain, hosting, and security certificates.
- Businesses are comparing various website quotes that differ significantly.
- Someone needs to calculate the total ownership cost, not just the setup cost.
- Business owners view the website as their primary sales channel.
- Someone who only needs a static introduction page and has no plans for updates.
Websites are the category with the most publicly available pricing, and also the category where the publicly available numbers can easily cause misunderstandings. The reason is that most quotes only account for the initial build cost, while what determines how long the website remains active lies elsewhere.
Figures in USD. All prices on this page are in Vietnamese dong. Converted at roughly 26,300 VND to the US dollar (August 2026), the market bands are:
- Brand identity system: Template tier $50 to $600; Mid studio tier $1,250 to $3,750; Senior brand studio tier $5,750 to $19,000.
- Packaging design: Template tier $50 to $200; Mid studio tier $200 to $750; Senior brand studio tier $3,000 to $11,500.
- Website and digital experience: Template tier $250 to $750; Mid studio tier $550 to $2,250; Senior brand studio tier $3,750 to $15,000.
Sinh Vũ works at the senior studio tier. Entry points: Brand identity system from $5,750; Digital brand experience from $3,750; Packaging identity system from $3,000; Sales and communication kit from $1,500. These are starting points, not a price list; the final figure is built from each project's real scope.
Three tiers of website pricing
Built on a pre-made template, approximately 6.9 to 20 million VND. Choose a sample template, replace images and text, and attach a domain. It is quick to launch and low cost. The downside is that the template is used by thousands of other websites, and anything outside the template's capabilities is difficult to add.
Custom-built interface, approximately 15 to 60 million VND. Designed according to the actual content of the business, it may include online sales or unique features. This is the common level for businesses that need a website that can stand for several years.
An experience built from the customer journey, approximately 100 to 400 million VND. It starts with the question of why customers come here, then moves to the interface. There is a reusable component system so that subsequent pages can be built to standard, connecting to the overall identity system. Sinh Vũ starts the digital brand experience category at 100 million VND.
The cost component that is often overlooked
In addition to the setup cost, a website incurs regular expenses each year:
- Domain costs around 170,000 to 300,000 VND per year for international extensions, and 600,000 to 1,200,000 VND for Vietnamese extensions.
- Hosting costs about 800,000 to 2,000,000 VND per year depending on the configuration.
- Maintenance costs including domain, hosting, and security certificates typically range from 3 to 10 million VND per year.
- Content. This item rarely appears in any quotes, but a website that no one writes anything additional for after the handover will have become a static sign six months later.
The most valuable question when receiving a website quote. After handover, who can add a new page without disrupting the layout? If the answer is that you have to call back the building unit and pay each time, then the initially low price is just an upfront payment.
Why higher tiers are significantly more expensive
Not because the interface is more beautiful. Because what is sold at that tier is a self-replicating system: pre-built components so that every subsequent page stands to standard, clear rules for people within the business to add content themselves, and the structure connects to the overall identity system, ensuring the website remains aligned with the rest of the brand.
For businesses that only need a place to introduce themselves and a phone number, that tier is unnecessary. For businesses that view the website as their main sales channel, it is where money is generated, not where money is spent.
How to ask for prices accurately.
Four questions should be clearly stated when requesting a quote: what business goals does this website serve, how many different types of pages are needed, who will update the content after handover, and does it need to connect to any existing systems. Answering these four questions will lead to a more accurate quote.
Decision checklist
Topic: Website design prices for businesses in Vietnam. Sinh Vũ guide, sinhvu.com
Select each item you find appropriate, then print or save as PDF to take with you.
If you have marked most of the signs above, this is the time to discuss in more detail. Sinh Vũ can help you review and propose a direction.
References
The cost framework for complete website design in 2026 and annual maintenance fees in the domestic market (sapo.vn, atmarketing.vn). The starting level for digital brand experience is taken from the internal framework currently applied by Sinh Vũ.
Frequently asked questions
How much does it cost to design a business website
Built on a pre-made template approximately 6.9 to 20 million VND. Custom-built interface around 15 to 60 million. Experience built from the customer journey, with a reusable component system, approximately 100 to 400 million. Additionally, 3 to 10 million per year for maintenance costs.
What is the annual maintenance cost of a website
Typically 3 to 10 million VND per year, including domain, hosting, and security certificates. This amount does not include the cost of writing new content, which is what determines whether the website remains useful or becomes a static sign.