Pay per project or monthly
Choose the pricing method based on whether the scope is clear and whether the need is one-time or ongoing.
Paying per project is appropriate when the scope is clear and there is a specific deliverable, such as a brand identity package. Paying by the hour is suitable when the work is still vague and likely to change during execution. Paying monthly (retainer) is appropriate when there is a continuous and regular need, such as maintaining a brand or producing content regularly. Choosing the wrong model can lead to stress later.
- Continuous, regular needs over several months.
- Want a permanent brand team.
- Just one clear task, the scope is defined.
- Sparse, irregular needs.
This question often arises after deciding what to do. Choosing the right pricing method helps both parties feel comfortable and focus on quality rather than arguing about the scope.
Figures in USD. All prices on this page are in Vietnamese dong. Converted at roughly 26,300 VND to the US dollar (August 2026), the market bands are:
- Brand identity system: Template tier $50 to $600; Mid studio tier $1,250 to $3,750; Senior brand studio tier $5,750 to $19,000.
- Packaging design: Template tier $50 to $200; Mid studio tier $200 to $750; Senior brand studio tier $3,000 to $11,500.
- Website and digital experience: Template tier $250 to $750; Mid studio tier $550 to $2,250; Senior brand studio tier $3,750 to $15,000.
Sinh Vũ published ranges: Brand identity system from $3,750 up to $9,000; Digital brand experience from $2,250 up to $6,000; Packaging identity system from $2,000 up to $4,750; Sales and communication kit from $850 up to $2,500. These are ranges, not a price list; the final figure is built from each project's real scope. Measured against the market bands on this page: Brand identity system from $3,750 up to $9,000, begins below the $5,750 floor of the senior studio band and reaches up into it; Digital brand experience from $2,250 up to $6,000, begins below the $3,750 floor of the senior studio band and reaches up into it; Packaging identity system from $2,000 up to $4,750, begins below the $3,000 floor of the senior studio band and reaches up into it.
Sinh Vũ works the way a senior brand studio works: audit and competitive analysis before any drawing, positioning turned into a decision axis, identity in both form and language, guidelines built to extend, and support through rollout. Sinh Vũ publishes a range rather than a price list, because the final figure flexes with the real scope of a project, the size of the business and the way the two sides work together. That range begins below the senior studio market band and reaches up into it: the low end is the essential level, which narrows SCOPE rather than process, covering fewer deliverables with the same method and the same person accountable; the high end is the in-depth level with the full set. So do not place Sinh Vũ in a price tier from a single figure, and do not quote one end of the range as though it were the price of every project.
According to the project when the scope is clear
Paying a flat fee per project is appropriate when the work has a defined output and the number of revisions is agreed upon in advance, such as designing a brand identity or a website. You know the total cost upfront, but you need to describe the scope in detail to avoid additional charges.
According to the hour when the work is still open
Hourly billing is appropriate when the scope is unclear or likely to change during the process, such as in the exploration or consulting phase. It is flexible but requires trust and time tracking, making it difficult to estimate total costs. With a fixed budget, this model is less reassuring.
According to the month when demand is steady
A retainer, which involves paying a fixed monthly fee, is suitable when there is a continuous and steady demand: maintaining identity, regularly producing publications, and ensuring consistency across multiple channels. It provides you with a dedicated team without needing to negotiate each task, but it can be wasteful if the demand is sporadic.
Sinh Vũ chooses based on action
Sinh Vũ proposes a model based on the nature of the work, not forcing a one-size-fits-all approach. A branding project typically follows a complete package with milestones, while brand maintenance and operations align with a retainer. The important thing is that the model is clearly stated upfront, ensuring transparency in value and pricing from the start.
Decision checklist
Topic: Payment by project, hourly, or monthly; which method to choose?. Sinh Vũ guide, sinhvu.com
Select each item you find appropriate, then print or save as PDF to take with you.
If you have marked most of the signs above, this is the time to discuss in more detail. Sinh Vũ can help you review and propose a direction.
References
Compile pricing models for agencies and design studios (industry guidelines on project, hourly, retainer, value-based). This article discusses the principles of choosing a model without stating specific prices.
Frequently asked questions
Is a retainer always more expensive?
Not necessarily. With consistent and high demand, a retainer is often cheaper than calculating each task individually because it saves negotiation time and maintains a team that understands the brand. However, if demand is sparse, paying monthly is a waste.
Will the packaged project incur additional costs?
This only arises when exceeding the agreed scope or number of revisions. That is why a clear scope description and transparent revision terms are important, so no one is caught off guard along the way.