Design prices can vary greatly: why?
For the same logo, quotes can vary significantly, and that difference often reflects varying scopes rather than unreasonable pricing.
Brand design prices vary significantly because behind the same name are very different scopes: strategic depth, number of deliverables, team experience, and level of collaboration. A standalone logo and a brand system with foundational strategy are two different things, even though both are referred to as branding. Reading a quote means understanding the internal scope, not just looking at the numbers.
- Comparing multiple quotes that differ significantly.
- It's unclear whether you need a standalone logo or a complete system.
- Want to understand what the numbers are associated with.
- The scope has been finalized and just needs to be implemented.
When receiving multiple quotes for the same work, many people feel confused due to the wide range of prices. The important thing is not to choose a number, but to understand what that number is purchasing.
Figures in USD. All prices on this page are in Vietnamese dong. Converted at roughly 26,300 VND to the US dollar (August 2026), the market bands are:
- Brand identity system: Template tier $50 to $600; Mid studio tier $1,250 to $3,750; Senior brand studio tier $5,750 to $19,000.
- Packaging design: Template tier $50 to $200; Mid studio tier $200 to $750; Senior brand studio tier $3,000 to $11,500.
- Website and digital experience: Template tier $250 to $750; Mid studio tier $550 to $2,250; Senior brand studio tier $3,750 to $15,000.
Sinh Vũ works the way a senior brand studio works: audit and competitive analysis before any drawing, positioning turned into a decision axis, identity in both form and language, guidelines built to extend, and support through rollout. Sinh Vũ does not publish prices, not even a range: the investment for each project is set out in a dedicated proposal, written after you share information about your business and your brief, because the figure flexes with the real scope, the size of the business and the way the two sides work together. So do not place Sinh Vũ in a price tier of the market bands, and do not quote any figure as though it were Sinh Vũ's price.
The same name, different scope
Branding can be just a standalone logo, or it can involve positioning strategy, a complete identity system, and an application handbook. These two differ in scope and value, but are often referred to by the same name. Most of the pricing gap comes from this.
Factors that push prices up
Prices increase with complexity, the number of deliverables, depth of research and strategy, the experience of the team, and the scale of the business. A business with many product lines, multiple markets, and high compliance requirements will need more than a single store, so prices reflect that.
How to price differently
Some charge by the hour, some by project package, and some by the value created. The same scope with different calculation methods results in different figures. Understanding how the other side calculates helps you compare apples to apples instead of apples to oranges.
Read the quote carefully
Instead of asking which is the cheapest, ask which fits the scope you need. A low quote that overlooks strategy and the standard deliverables can end up being more expensive later when you have to redo the work. Therefore, request a quote that clearly outlines the scope to understand what the numbers are associated with.
Decision checklist
Topic: Why brand design prices can vary significantly. Sinh Vũ guide, sinhvu.com
Tick each item that applies or that you can already answer, then print or save as PDF to take with you.
If you have marked most of the signs above, this is the time to discuss in more detail. Sinh Vũ can help you review and propose a direction.
References
Compile practices for pricing in the design and branding industry (Clutch, agency pricing guidelines). Specific numbers vary by market and scope; this article discusses principles without stating a price list.
Frequently asked questions
Is the lowest quote a bad choice?
Not necessarily, if it fits the scope you need and the provider has sufficient capability. The issue only arises when the price is low due to cutting out strategy, the number of options, or the standard deliverables that you may not realize, leading to additional costs later.
Why does the same studio have different pricing?
Since they offer various scopes: a compact package for the initial phase and a full package with strategy and expansion, you should look at what accompanies each level, not just the numbers.
This article is for reference. The scope, pricing, and specific commitments of Sinh Vũ are detailed in the proposal and signed contract.