Expertise sustainability
Branding responsibly without greenwashing. A knowledge repository provides the basis for you to make informed decisions before starting.
Branding responsibly without greenwashing. A knowledge repository offers insights, helping you understand choices and trade-offs before beginning.
ESG and branding
2/2 pieces.ESG for small and medium enterprises and just enough sustainable packaging.
What does ESG have to do with small and medium brands?
ESG is no longer just for large corporations. This article explains why small and medium enterprises should also pay attention, at a manageable and honest level.
Xem →ESG and brandingHow much sustainable packaging is enough without increasing costs?
Sustainable packaging comes in many levels; the most expensive option is not always the right one. This article helps choose the level that fits the product, customers, and legal obligations.
Xem →Avoid greenwashing.
2/2 pieces.Make genuine green claims and choose credible certifications.
How to make green claims genuinely, avoiding greenwashing.
Greenwashing is exaggerating sustainability claims and is increasingly being scrutinized. This article only discusses how to make credible, specific, and clear green claims.
Xem →Avoid greenwashing.Which sustainable certifications are trustworthy and when are they needed?
Not every green label carries the same weight. This article helps distinguish trustworthy certifications and consider when they are truly needed.
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